Speaking to Express Textile, Mr. Ajay Agarwal, financial director, Pioneer Industries, said, "India is still a virgin market for embroideries. Traditionally, embroidery is used for ornamentation of apparel, products such as furnishings, lingerie, have not used much of embroidery. This form of embellishment is only now getting popular in menswear. Studies have shown that embroidery consumption per person in the country is Rs. 8 per annum. This makes clear the huge potential of embroidery in the country, which is still to be tapped."

Respect and regard for products of human creativity, ingenuity, and talent have always been part of human civilization. Every nation claiming to be a part of the civilized world is proud of its cultural heritage. Folklore is probably the most important and well-acclaimed component of the cultural heritage of a nation. It can reflect the essentials of a nation’s cultural attributes as in a mirror and is recognized as a basis for its cultural and social identity. Nations all over the world are quite possessive about this valuable heritage and express very strong sentiments about the management of the rich resource.

Embroidery is one of the oldest and most popular forms of surface ornamentation of fabrics and garments, and India is among the top suppliers of embroidered fabrics and garments worldwide. The sector is now getting more organized, with large players entering it.


REFERENCES:

PUBLICATION BOOKS:

Bhatnagar, Parul.Traditional Indian costumes and textiles. Abhishek publications

Gillow, J. and Barnard, N. (1993) Traditional Indian Textiles. Thames & Hudson Ltd. London.

WEB SITES

www.kamat.com
Handlooms and texcrafts
http://www.apparel.indiamart.com/industry/handlooms/index.html
Indian textiles: a historical perspective
http://www.apparel.indiamart.com/lib/apparel/indi10151998.html
www.indianheritage.org

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I like the embroidery fabric. Thank you for useful article - ChivalrySilk