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Interview with Verena Ruckh

Verena Ruckh
Verena Ruckh
Head-Advertising and Marketing Department
Bruckner Trockentechnik
Bruckner Trockentechnik

Few customers really invest in German quality
Bruckner, a German textile finishing machinery and spare parts service provider, considers 'service' a decisive factor in its success. Verena Ruckh, Head–Advertising and Marketing Department of Bruckner Trockentechnik GmbH & Co KG talks about the global textile finishing machinery industry with Fibre2Fashion.com

What is your percentage sale in the Asian market? Which markets in Asia do you particularly target?

Asia is, of course, a very strong and important market for us. We deliver our machinery in many Asian countries like Bangladesh, Pakistan, India, China, Indonesia, Taiwan, Thailand and Malaysia to name the most important ones.
 

What is the size of the global textile finishing machinery industry? What is the percentage pie claimed by German textile finishing machineries?

We think German textile finishing machineries form only a small percentage of the global textile finishing industry. The reason is that there are so many textile machinery producers in the world, and many customers buy a local machine because it seems to be cheaper at the first sight. Only a few customers really invest in German quality. So it means that we, as a German manufacturer, capture only the market in the higher price segment.

What are the latest technological innovations taking place in the textile finishing machinery industry? What is the penetration rate of these technologies in the industry?

These days, everybody is talking about sustainability, energy efficiency, saving resources, etc. And indeed, this is a very important subject for us also as a machinery producer. The textile drying and heat-setting processes especially present an enormous energy saving potential. As drying and heat-setting is our core competence, it is our duty to do research work in this field and offer best solutions to our customers.

What after-sales service do you offer to your clients?

Our company invests a lot in after-sales service as we think that service is a decisive factor in being successful. We offer modernisation and modification concepts for older machines as well as supply of spare parts. We give our customers support in process optimisation and give them detailed advisory on the possibilities of increasing production output, quality of fabrics or energy efficiency of their existing lines. In many markets, we have service offices, local technicians and spare parts stocks. Our technicians help in case of a failure, and they support with maintenance and repair works.

Which new products and technologies do you plan to introduce to the market in a few years time?

We are always working on new technologies and innovations for every sector of our business. If you ask what will be introduced to the market in a few years time, we can only encourage you to visit our booth at ITMA 2019 in Barcelona.

How can textile finishing machineries be made more energy efficient?

There are many options to provide a starting point for more energy efficiency and sustainability. What we have done, for example, is optimise the air-circulation system within our drying machines. The integrated heat-recovery system consists of efficient air/air heat exchangers arranged on floor level for easy maintenance. For the drying of air-permeable textiles, we have developed an air-through zone with fabric conveyor belt. The exhaust air of the dryer flows through the fabric and heats it. Thus, no heating source is required in this compartment and the primary energy is saved. Another example is our newly-developed minimum application unit. It offers many technological and resource-saving benefits. The unit has a minimum liquor reservoir of approximately 2.5 litre per metre of working width, and applies the liquor by means of a dosing roller with grated surface to an application roller from where it is taken up by one side of the fabric. The resulting coats are characterised by low fabric moistures and wet coat quantities of up to 40 g/sq m. It is not possible to coat both sides of the fabric. Due to low-applied quantity of liquor, the processes such as drying or curing have to evaporate less water. This has a clear positive effect on energy consumption of the respective dryer. The liquor reservoir can be used completely which means that no chemical agents have to be disposed off or wasted.

Please share details of your fiscal 2015 and the reasons associated with the same. Also, share the outlook for fiscal 2016.

The fiscal year 2015 had been quite good. The ITMA exhibition particularly made us feel that the global economy was boosting up again. But we have to keep an eye on what further happens in the Middle East. This makes it quite difficult to give an accurate prediction and outlook for fiscal year 2016. But we are looking very positively into the future.
Published on: 05/02/2016

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.

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