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Envoy Textiles Limited (ETL) is a leading name in the textiles industry of Bangladesh. It is especially renowned for its denim production. In an interview with Fibre2Fashion.com, Kutubuddin Ahmed, Chairman of Envoy Textiles Ltd talks about the USP of the company in terms of denim production, R&D and sustainability.
What is the size of the readymade garments and denim industry in Bangladesh? What is the percentage pie claimed by Envoy Textiles?
The size of the readymade garments industry in Bangladesh is approximately US$ 25 billion a year (Source: Export Promotion Bureau), and the demand for denim is about 500 million yards per annum. ETL covers around 8 per cent of the total denim demand in Bangladesh (around 42 million yards per annum).
What percentage of your overall business comprises the textile niche?
About 15 per cent of our overall business comprises denim like knit look, high stretch, coated, printed, etc.
What new developments can we expect from the world of denim?
The denim world is fast changing. Denim was mostly used as a casual wear. It was 100 per cent cotton with open-end yarn made in indigo and black colours. Now, denim has multiple roles. It is taking the place of formal wear while continuing to evolve as a fashion wear. Stretch denim has evolved very well over the years, not only for women but also for men. All retailers are shifting their collections from rigid denim to stretch denim. Denim has now moved into different blends like modals, tencels, rayons, linens, etc. Denim is becoming more and more popular as an active wear. Now, even performance fabrics are made with the use of thermolite and coolmax yarns.
Do you have any plans to brand denim or readymade garments?
Yes. We plan to deliver a denim brand to end-users, and we are actively thinking to set up a garment factory as a forward integration. On the other hand, we have also started working on a spinning project which will be a backward integration with our existing textile project. Ultimately, with both backward and forward integration, the overall process will start with cotton and end with a readymade garments brand.