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We focus on innovations, especially disruptive ones
Framis Italia, born 40 years ago, is into manufacturing polyurethane heat-bonding applications for the clothing industry. The company offers both heat-welding films and machines to use them. Andrea Rebonato, marketing manager at Framis Italia, chats about the various applications of tapes and films along with the company's unique heat-welding system.
Tapes and films are a very niche segment within the textiles and clothing businesses. What are the strengths of Framis Italia?
Since its origins, Framis Italia has always focused on innovation, especially on disruptive ones. It was the first company, 40 years ago, to promote the use in clothing of a new polyurethane elastic tape, the Framilon. From the experience gained in the following years in the polyurethane world, Framis had the vision to develop and improve the NoSo heat-welding system, the only integrated system that meets the demand for new creativity and improved quality expressed by major stylists and designers worldwide. Nowadays, counting on the continuous innovative approach, the very selected and specialised human capital, the cooperation with universities in R&D process, the ability to customise the products with an industrial approach but using an artisan vision, Framis is able to offer a quality and a service that are well valued by our customers and this is what differentiates us from our competitors.
Can you elaborate upon Noso bonding technology? How does it work?
Framis Italia is the only company that designs and develops both the heat-welding tapes and the machines to apply them. This unique project, called "NoSo bonding technology", is the only fully guaranteed system for seamless joining and welding, from production to application. While the other companies can only focus on one side of the technological process, either tapes or machines, Framis is able to intervene on both sides and achieve a customised and tailored solution for any specific customer. Once identified, the specific need of our client (from international top brands to their partner manufacturers), we can work closely with them and customise either the film/tape or the machine to achieve the best results for their demand.
Framis Italia also makes heat welding and heat press machines. How does it fit into your business?
[Continuing from the previous response] Our focus is to offer fully integrated solutions in thermoadhesive polyurethane applications with a 360° approach to the technology, being a strong partner of our customers rather than a mere supplier. To do so, the link between the polyurethane films and tape and the final garment and/or the application is the equipment used to apply them. We have a mechanical engineering division that works closely with our chemical division to develop the best solutions in term of thermowelding applications. At the same time, it offers a constant support to our customers in developing and implementing new ideas and new production processes.