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Interview with Dr Gordon YEN

Dr Gordon YEN
Dr Gordon YEN
Executive Director
Fountain Set (Holdings) Limited -FSHL
Fountain Set (Holdings) Limited -FSHL

Fountain Set (Holdings) Limited -FSHL is the world’s largest circular knitted fabric manufacturer having production facilities in China, Sri Lanka and Indonesia, with marketing and representative offices in 8 countries and a global staff force of approximately 22,000. Headquartered in Hong Kong, catering to global market through its vertically integrated operations in spinning, knitting, dyeing, printing and finishing, the Group also deals into dyed yarns, sewing threads and garments. Fountain Set is a major fabric supplier to garment manufacturers that are located in 40 countries and supplying the FSHL’s fabrics further to internationally renowned retail brands. The Group embarked worldwide sales of HK$7.13 billion (US$919 million) in the financial year 2006, and is listed on The Stock Exchange of Hong Kong Limited. Dr Gordon YEN, Executive Director of FSHL, holds business development and corporate planning of the Group under his purview. He joined the Group in 1999 as the Assistant to Chairman and was promoted to his current post in 2004. He is the Chairman of The Hong Kong Association of Textile Bleachers, Dyers, Printers and Finishers; a Vice Chairman of Textile Council of Hong Kong; a Vice Chairman of The Hong Kong General Chamber of Textiles; a Vice Director General of China Knitting Industry Association; a Director of The Hong Kong Research Institute of Textiles and Apparel Limited; a Director of Clothing Technology Demonstration Centre Company Limited; a Board Member of Supply-Chain Council Greater China Chapter (SCC-GCC) and a Member of the Election Committee for the Chief Executive of the Government of the Hong Kong Special Administrative Region. Dr YEN is also an Independent Non-executive Director of Hopewell Highway Infrastructure Limited, a Hong Kong listed company. He holds a Bachelor degree in Manufacturing Engineering from Boston University, USA; a Master degree in Business Administration from McGill University, Canada; and a Doctorate degree in Business Administration from The Hong Kong Polytechnic University. Speaking with Face2Face team, Dr YEN divulges strategies to maintain market supremacy and draws a word picture of the Chinese and world fabric market.

What innovative processes your R&D division has adopted as a cutting edge over competition? What new products would be added to existing products list?

Our R&D team is strongly committed in developing innovative knitted fabric. We constantly work with different international fiber companies to come up with functional and commercialized fabric for the retail market, such as Outlast®, Tencel® and Ingeo®.

Outlast® is a revolutionary fiber that contains micro encapsulated phase change materials called Thermocules™ that absorb, store and release heat as needed to regulate temperature. Fountain Set has joined with Outlast Technologies, Inc. to develop and manufacture fabrics for internationally renowned apparel brands since May 2002.

Tencel® is a 100% cellulose fiber boasting nano-fibril technology, a breakthrough innovation from the textile industry. The 'fabric by Fountain Set' eco series made from both 100% Tencel fiber as well as with blends of cotton, linen, wool or polyester, provides a unique drape for excellent appearance and silk like hand-feel.

Ingeo™ fiber is the revolutionary new fiber brand offered by NatureWorks LLC. A company based in Minnetonka, Minneapolis, USA. NatureWorks LLC is a stand-alone entity owned by Cargill. In 2005, Fountain Set and Ingeo™ teamed up to develop a new eco-friendly fabric collection and this collection encompassed under 'fabric by Fountain Set™' brand. These new environmentally sound fabrics eliminate the use of petroleum based synthetic fibers without compromising on performance and exhibit exceptional moisture management and quick dry capabilities. This collaboration with Ingeo fiber was to bring to Fountain Set’s customers a wide variety of high quality and eco-friendly fabrics under the ‘fabric by Fountain Set’ brand.

In 2005, the Group launched its first-ever integrated knitted fabric brand name, ‘fabric by Fountain Set™’ and this business strategy aims to create a distinctive edge by highlighting our product attributes to enhance customer recognition and to differentiate the Group’s products from those of the competitors. The Group will continue to build this product branding in the future by further featuring the ‘fabric by Fountain Set™’ brand at industry trade shows as well as publicity and marketing activities.

Fountain Set is also dedicated to develop own innovative fabric brands namely Dr. Dry®, Comforton™, invisi.dri™, as well as the latest launch of Sukool™ and ActivFresh™

Comforton™ is the moisture management fabrics by Fountain Set™ which is 100% cotton-based and provides superior comfort to the wearers with active lifestyles. invisi.dri™, the brand name of a line of comfort fabrics by Fountain Set™, combines the dual functions of water repellence at the fabric face and absorbency at the fabric back. For active sports, walking in the heat, or other stressful pursuits, garments made from invisi.dri fabric do rapid absorption of perspiration without unsightly moisture outside the garment. Thus, invisi.dri™ always keeps its wearers fresh and comfortable.

 

From a dyeing house to the largest circular knitted fabric manufacturer, FSHL milestones have been many a memorable ones. Can you recount them all?

  • 1969-Mr HA Chung Fong, the Fountain Set Group's Chairman, co-founded the Globe Dyeing Factory in Hong Kong
  • 1988-Listed on the Stock Exchange of Hong Kong (SEHK:420) in April with US$18 million fund raised
  • 1989 -Established first fabric mill in China-Dongguan Fuan Textiles Limited
  • 1993 -Set up first overseas office-Fountain Set Textiles (B.C.) Limited in Vancouver
  • 1996-Founded Ocean Lanka (Private) Limited, first fabric mill outside of Hong Kong and China
  • 1998-The Group completed the relocation of the remaining production lines in Hong Kong to China
  • 2002-Lauded by Forbes magazine as 'Best under a billion, Forbes Global's 200 best small companies in the world' and awarded 'No.1 best small company in Hong Kong' from Asiamoney magazine
  • 2004-Obtained '2004 Hong Kong Awards for Industry-Export Marketing Grand Award' from Hong Kong Productivity Council
  • 2006-Accredited 'No.1 Turnover in Textile Knitting Industry in China in 2005-2006', 'No.1 Export in Textile and Garment Industry in China in 2005-2006' and ranked no.18 in 'Top 100 in Turnover in Textile and Garment Industry in China in 2005-2006' by China National Textile & Apparel Council Statistic Center
  • Which market and clientele do you cater services to?

    As a major fabric supplier to garment manufacturers in over 40 countries that supply to internationally renowned retail brands, the Group's major products export to the US and the EU markets. Our products and services are trusted and used by high-profile brands and retailers. Numerous popular, medium and luxury brands, fashion mailing catalogs and department stores are also our distinguished clientele which include Abercrombie & Fitch, adidas, Calvin Klein, Columbia, Fast Retailing, GAP, JCPenney, Kohl's, Land's End, Liz Claiborne, L.L.Bean, Marks & Spencer, Mango, Nautica, Next, Nike, Ralph Lauren Polo, Sears, Tesco, Timberland, Tommy Hilfiger, Victoria's Secret, Wal-Mart and more.

    Do you foresee a fragmented or vertically integrated operation like yours to survive the post quotas phase globally?

    In order to satisfy today’s apparel customers consuming behavior, retail brands focus more on producing diversified product range and styles with more fashion seasons. Additionally, the demand of functional textile products continues to increase, thus, to achieve more retail apparel market shares, the retailer brands choose their supplier which can provide the latest technologies on products, quick response to their needs, have wider material sourcing network, increase product diversity and reduce lot sizes at the same time.

    As mentioned, Fountain Set is a vertically-integrated knitted fabric manufacturer which is able to offer operations from raw materials sourcing, spinning, knitting, dyeing, printing and garment manufacturing. Additionally, the Group’s dedicated R&D team is continuously focusing on product innovation and development. Hence, the Group can provide one-stop service station from product’s planning to product’s finishing. For meeting the global apparel industry trend and catering the needs of brands or retailers, Fountain Set is able to provide customized and high level of service. The Group operates as flexible and as innovative as the smaller competitors for providing product diversity, reducing lot sizes, and offering shorter lead time to its customer.

    What is your analysis of the Chinese and world fabric market?

    The domestic economy in China is expected to continue to grow in the long-term which should result in increase in consumer spending and demand for better quality textile products. Therefore, China will become the major consuming market and play an important role in the world fabric market.

    To cater the demand, Fountain Set has well positioned itself to meet with the potential growth in the future. The Group is committed to increase its market share in the Chinese domestic market by actively expanding production capacity in our latest fabric mill in Jiangyin, Jiangsu province as well as continuously expanding the Shanghai and Qingdao representative offices for providing quicker response service to our local customers.

    In addition, Fountain Set participates frequently in the International fabric shows for promoting the Group’s latest fabric products to the worldwide consumers. The Group also demonstrates its support to local university students of fashion design and textiles through generous sponsorship and joint efforts.

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    How has FSHL been able to maintain its market supremacy in the crowded Chinese market?

    Currently, over 90% of our products are being shipped outside of China. As the world's largest circular knitted fabric producer, the Group is able to enjoy economies of scale with large production capacity, good quality assurance system, strong customer base, broad product offering, extensive global network and dedicated R&D.

    Economies of scale: Fountain Set is one of the largest global purchasers of yarn with extensive supplier network and highly vertically-integrated manufacturer with streamlined operation from yarn spinning to fabric production. The Group has low-cost production by operating state-of-the-art machinery and equipments.

    Large production capacity: Fountain Set has advanced production facilities in China, Sri Lanka and Indonesia and its global staff force is approximately 20,000. As a major fabric supplier to garment manufacturers in over 40 countries that supply to internationally renowned retail brands, Fountain Set's worldwide sales reached US$919 million in the financial year 2006.

    Good quality assurance system: Fountain Set ensures the highest of quality through a number of different Quality Assurance channels. The Group has achieved TQM and ISO certification.

    Strong customer base: For over 37 years, Fountain Set has established great customer relationships with internationally renowned retailers and brands.

    Broad product offering: The Group offers dazzling range of products and services of dyed yarn, fabric, garments around the world.

    Extensive global network: As the largest 100% cotton knitted fabric manufacturer in China and Sri Lanka, Fountain Set has established nine marketing and representative offices in eight countries which can provide quick response service of global fabric industry trends to the Group.

    Dedicated R&D department: The R&D department researches on high value-added products, introduces new technologies and use new variety of raw materials for Fountain Set's knitted fabric.

    Published on: 11/06/2007

    DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.