President of MarediModa Group (Italy), 41 years old Mr. Marco Vanzini has economy as educational background.
In 1998, he became the Chief Executive Officer of Linea Azzurra Mare, a leader of high quality & fashion stretch printed fabrics. Today, as the first developer of the ink jet printing technology in the swimwear market, Linea Azzurra is the biggest digital printer in Europe.
For lay visitors, where from can one access the latest beachwear trends?
The fashion that can be described in few words is not fashion. Come to our next show in Bali and see with your eyes.
Could you "create a larger picture" of your Group for the benefit of our members and visitors informing what constitutes your group companies and their independent activities?
"The MarediModa group is an association of the most creative and high quality Italian printing companies highly specialized in the high end swimwear market. Our aim is to create synergies in the product research, in the market development, to study, learn and share with our customers more and more details about the consumers buying habits, the retailers system, without forgetting the important function of schools and designers. Our last efforts are directed worldwide in this direction, in order to put the attention of designs schools and their teachers on the beachwear fashion. MarediModa is the market place where all the most important players meet themselves."
Design patents and copyright have been a major issue all over the world and more particularly for your beachwear industry. How do you address this issue?
"All of our designs are registered but the problem seems to be very important. More and more ""designers"" and ""customers"" just ask for samples free of charge for ""inspiring"" themselves with our creation. This is a very dangerous behavior that harms our sale of ready made garments in the shop, causing great losses of turnover that has to be borne by other innocent retailers. Further, all the newly arrived customers at the shop are looked with suspicious due to the above mentioned behaviour."
What does MarediModa have to offer at Bali 06?
"We will bring the Italian creativity strongly connected to our wide offer of patterns and long manufacturing experience. Bali will be the connecting point of the Asian beachwear manufacturers with the European designers and the distribution."
Are you scouting for new markets? Which are they, and how do you plan to make entry within?
"We are seeking high end Asian consumers; people willing to be one and not someone, people who have strong personality and who knows what they are looking for. In Asia, there is a lack of creativity among the producers and we're going to export our products there, which is the best from all over the world."
You have a QUALITY LEAD PROGRAM running in house to give meaning to the concept of 'quality,' which says MarediModa has decided to ACT, not TALK. What is that?
"That is a list of rules fixing the tolerances of stretch printed fabrics driving the way of judging the quality of our production. Clear rules for clear commerce!"
Published on: 06/02/2006
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.
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