What is the size of womenswear market in India? What are your plans for the upcoming season? What kinds of fabrics are faring well? What are the latest technologies employed at Sahiba?
Statistics suggest that womenswear contributes approximately 38 per cent of the total apparel market, out of which we believe indutvas or ethnicwear would be close to about 75 per cent of the entire womenswear market. Approximately 95 per cent of ethnicwear comes from Surat. Surat is the market leader for polyester and viscose fabrics.
Looking at the season ahead, we have planned collections with fabrics like satin, jacquard and similar fabrics, using dark colour palettes and embroidery, and some using fancy fabrics like georgettes and chiffons with delicate embroideries for the coming festive season. We are also planning to launch a collection with some top designers of the industry who design exclusively for us, like Suneet Verma, Payal Singhal, Usha Maheshwari, and Rajdeep Ranawat.
Since our clientele is upper business class, fabric is something that does not restrict us in fashion trends. What matters is the quality and the designs; if you manage to click with that, the collection fares really well. These days, customers want a new collection every day with new concepts and patterns.
We have a strong presence in the domestic market as well as abroad. We are trying to focus on our product quality and collections, to keep our loyal base strong enough. Along with that, we are planning to expand and discover diverse zones which have the potential to absorb Indian textiles.
We have recently tied up with a whole bunch of celebrity designers, who would be designing exclusively for Sahiba. We are looking forward to their collections in the coming festive season. Alongside, we have installed Italian digital printing machineries, which hold huge capacities to print on any fabric known to mankind. We also believe, that with our volumes, we hold a very good position among the top production capabilities across the globe.
The UK, US, UAE and Canada have been hot favourites for most ethnicwear lines. Laces and embroideries are always in demand across the globe.
Published on: 15/11/2016
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