 Copywriting is persuasive writing… using precise words that capture your reader’s attention … the spark igniting your buyer’s interest, the catalyst stimulating a desire, inspiring them to take action.
But how do I discover which precise words to write? No fancy tricks or magic wands can do the job. Instead I provide you with:
Marketing & Creative Message Consulting
Before any copy is written or the promotion designed, you need to have a plan, to know where you want to go and what you want to achieve. I stimulate your thinking and clarify your objectives through a wide range of questions about your target audience, your product, and market position.
Out of this process, I extract the essence of your message - from your buyer’s point of view - and make sure it fits into your overall marketing strategy.
Copywriting Services
B2B marketing is a process, thoughtfully designed to get you noticed while engaging your prospect with a series of powerful messages. In today’s world of social media marketing, your prospects expect focused, informative content at each stage of your sales cycle.
My copywriting is your sales catalyst … the spark that sets the sales chain in motion … bringing you more qualified leads, stronger sales and greater ROI through any of the following.
Copywriting Services:
- Website content
- Web advertising, text and banner ads
- Landing pages
- Email campaigns
- Brochures
- Company profiles / Sales collateral
- Direct response mail / email
- Lead generation letters
- Tradeshow invitations / announcements / marketing collateral
- Display Advertising
- Offers
- Blogs
- Press releases
- Case studies
- Testimonial Development
- Articles
- Reports / Business booklets
- White papers
Website Development & Content Writing
Are you missing out on the full power of your website to advance your business?
A recent B2B business survey by Enquiro indicated 85.3% of B2B buyers went online to research products. Your website is the foundation of your marketing presence – both on and offline.
Does your site stimulate readers to stick around and find out more about you? Or is it still a static brochure with no interactive elements, no lead generation offer? Is it easy to navigate? Does the tone of the writing fit this new era of more open, engaging communication?
Website services include
- Review and suggested rewrite/additions to existing websites
- New website – navigation and overall site planning
- Content preparation, writing and editing while facilitating your marketing and sales goals
- Site design - either instructions for your designer in terms of navigation, copy and design placement or a full package with the graphic design for your website
- Lead generation offer consultation
Additional Consulting Services
Other consulting services might include
- Developing a tagline for company / product slogan
- Surveying / interviewing your customers to discover stories for either case studies or testimonials
- Conducting interviews or other research to develop original content for a new product
- Collaborating on potential offers for lead generation
- Researching keywords for your SEO program
- Writing or refining a Creative Brief
My goal is to make it easy for you to connect, communicate, educate, persuade and engage your audience. |
