JETS to use Naia from Eastman for swimwear line

Naia cellulosic yarn from Eastman sourced from sustainability managed to meet JETS' needs for a sustainable fabric. The team was especially drawn to the inherent softness, high breathability, and efficient moisture management of Naia - a must for swimwear cover-ups, JETS said in a press release.

"We love that the fabric is sustainable. We’ve had such an overwhelming response from our customers. It’s really captured people’s attention. After testing our product, we’ve found the fabric to be soft, breathable and easy to care for," said Brenda Murray, head of design at JETS.

After a rigorous ten month process of sketching, sample construction, fitting and fabrication, the Sydney-based design team created three designs using Naia for their Spring 2018 collection; a Kaftan, a Tank Maxi Dress, and a Sarong in a copper colour. The three pieces are minimal, monochromatic, and lightly textured. They were made from a fabric that is 90 per cent Naia and 10 per cent Lurex.

The three styles sold so well that JETS has decided not only to repeat the designs, but to expand them for their next collection. They will be adding more color options and additional styles made out of Naia, the release added. (RR)

Fibre2Fashion News Desk – India