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USA : Los Angeles Contemporary Resources pre-pones Fall ’05 Los Angeles Market Week dates
30th November, 2004
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New dates for The Fall ’05 Los Angeles Market Week have been announced in an effort to boost business and increase participation.
Designers & Agents co-founder Ed Mandelbaum and The Bank showroom co-owner Betsee Isenberg spearheaded the effort to shift the dates to March 20–24 from the California Market Center’s announced April 8–12 market dates. Mandelbaum’s contemporary and designer show is held five times a year in Los Angeles at The New Mart and the Cooper Design Space.
Mandelbaum and Isenberg have been longtime advocates of the earlier market dates. “For a long time, Los Angeles has been moving towards being an international market, and the dates are always the last on the totem pole,”
Mandelbaum said, noting that many buyers have little budget remaining for the season by the time the Los Angeles market rolls around. Many international lines are excluded from the market, as well, Mandelbaum noted, because many international companies have finished their Fall production before Los Angeles Market Week begins.
“I’m an agent, and 50 to 60 percent of my companies couldn’t exhibit in Los Angeles; they go off sale at the end of March and the end of October,” he said.
Isenberg said the new dates will be a boon for her New York labels— including Diane Von Furstenberg, Catherine Malandrino, Theory and Robert Rodriguez— which launch their Fall collections in early February in New York. “By the time I [take the lines to] Los Angeles market two months after, it’s very, very difficult for them to accommodate my sales and my stores,” she said.
Earlier dates would help Lisa Elliot’s designers. The co-owner of the EM Productions showroom in the Cooper Design Space represents several designer and contemporary lines, including Heike Jarick, Alicia Lawhon, Grey Ant, Madley, Desanka, Brian Lichtenberg, Oligo Tissew for Oliver Twist and Rami Kashou.
“By having the [Los Angeles] dates closer to New York, it makes a lot more sense,” she said, adding that many important retailers, including Saks Fifth Avenue and Henri Bendel, have finalized their orders by Los Angeles Market Week.
“By changing the dates and bringing them closer to New York market, the retailers haven’t finished confirming their orders yet,” she said. “So it’s still fresh in their mind, and they’re going to be able to review all their lines.”
Isenberg said she is confident the new dates will resonate with retailers. “If we get 50 people signed up for it, we would have our own market,” she said. “There’s strength in numbers, but when the best showrooms say, ‘This is when I’m launching,’ the stores will come.”
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