Polygiene's ViralOff is Overall Winner in SOG Awards 2020

"Although this is not a typical outdoor-product, Polygiene ViralOff deserves the Overall Award because it can impact developments way beyond the outdoor—or even apparel business. ViralOff is a treatment that kills 99 per cent of the current viruses in two hours within a textile. When used in the facemasks, it will make lives for all of us a lot safer since you do not need to wash masks as often anymore. ViralOff contains silver salts and is considered not harmful for humans or for the environment," is the motivation from the jury.

In just three months, ViralOff has gone from a product mostly concerning masks and other protective gear in a niche market to a function – and ingredient brand – in all kinds of everyday use products like suits with Marzotto wools from premium brand manufactures, denim and casualwear from Diesel, and watches and wallets from Fossil, Polygiene said.

"We have been part of Scandinavian Outdoor Group for a long time. The SOG has many strong and global brands and collectively is an authority and source of inspiration - we are proud to be a part of it. That SOG gave us this award makes us really happy. Super happy in fact. It is a recognition that Polygiene ViralOff will play an important part in the fight against the current pandemic as well as being a sustainable solution that allows articles to be worn more and washed less," said Niklas Brosnan, marketing manager at Polygiene.

Fibre2Fashion News Desk (RKS)