Adidas appoints Martin Shankland to executive board

Martin Shankland joined Adidas in 1997. Since 2017, he has led Adidas emerging markets as managing director, setting up the organisation for sustainable success across the Middle East, Turkey, India and Africa. Prior to that, he was managing director Adidas Russia/CIS for 17 years. Under his leadership, Adidas Russia/CIS became clear market leader through the development of an extensive own-retail network for both the Adidas and Reebok brands, according to a press release by Adidas.

“With Martin, we are pleased to appoint an excellent internal candidate to the executive board. Martin draws on long Adidas experience and brings outstanding leadership qualities to his new role on our executive board. Together with the entire executive board team, he will continue to execute our long-term ‘Creating the New’ strategy successfully,” said Igor Landau, chairman of the supervisory board, Adidas AG.

At the same time, Landau thanked Steyaert for his many years of successful service with the company. Steyaert has worked at Adidas since 1999 in local and regional roles with increasing responsibility, amongst others as managing director Western Europe from 2013 to 2017. Since 2017, he was executive board member responsible for global operations. (PC)

Fibre2Fashion News Desk – India