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Adidas appoints new president for North America
29
Apr '18
Courtesy: Adidas
Courtesy: Adidas
Adidas, a leader in the sporting goods industry, has appointed Zion Armstrong as the president of Adidas North America effective July 1, 2018. Armstrong succeeds Mark King, who has decided to step down from his post after a long and successful career at Adidas. Armstrong has co-led Adidas North America as general manager together with King since June 2015.

In his new role, Zion Armstrong will report directly to Roland Auschel, member of the executive Board of Adidas AG, responsible for global sales. In the coming years, Mark King will continue to serve Adidas North America as advisor.

Zion Armstrong’s successful career with Adidas spans many years and many countries. He first joined Adidas New Zealand as product manager for footwear in 1998 before moving to the Adidas headquarters in Germany in 2002. From 2005 to 2014, Zion Armstrong held various leadership roles in Asia-Pacific including managing director Adidas South Korea. Since 2015, he has served as general manager of Adidas North America.

Roland said, “This is a well-prepared, seamless transition. We are very excited to promote Zion Armstrong to one of the most important roles in our company. He has been instrumental to our success over the last three years, co-leading Adidas North America together with Mark King. We are convinced that Zion’s leadership will enable us to continue our successful journey in North America.” (GK)

Fibre2Fashion News Desk – India


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