Amazon's Boost summit sees over 1,000 entrepreneurs

01 Jul '17

3 min read

Over 1,000 entrepreneurs and small business owners came face-to-face with Amazon leaders in New York City to learn about the tools and services that can help them further grow their business on Amazon at the Boost with FBA, a first-ever summit in the US for small business and entrepreneurs participating in the fulfillment by Amazon (FBA) service.

The summit was organised on June 28, 2017.

With access to more than 300 million active customer accounts worldwide, Amazon provides small businesses the opportunity to quickly reach customers in their neighborhood and around the globe.

“Small businesses are thriving on Amazon and we’re thrilled to bring these entrepreneurs together to help them take their business to the next level. Entrepreneurs on Amazon are expanding their businesses worldwide and increasingly using the logistical expertise of the FBA service to reach new customers in Europe and Asia,” said Cynthia Williams, vice president for Fulfillment by Amazon.

FBA enables sellers to attract prime members by having Amazon store and ship their products directly to customers while offering prime benefits, including free two-day or same-day shipping and simple exporting around the world. At Boost with FBA, sellers met with Amazon experts to learn about how they can sharpen their business strategies, grow their sales, reach new customers and sell in new marketplaces. They also heard from seasoned sellers and fellow small business owners.

FBA was first launched in 2007.

In 2016, Fulfillment by Amazon delivered more than two billion items on behalf of small business and entrepreneurs, active sellers worldwide using the FBA service grew more than 70 per cent, outside the US FBA units shipped grew more than 80 per cent, and FBA items shipped worldwide grew more than 50 per cent year-over-year during the holiday season.

“FBA is a terrific fit for us. We don’t have the warehouses or shipping capacity to fulfill direct-to-consumer orders, and it means I can focus on listening to customer feedback and refining my designs. FBA allows us to keep our profits and sell across the world,” said Lawrence Bibi, CEO of LightAccents. Based in Paramus, Bibi has leveraged FBA since 2011 and in 2016 expanded sales of his light fixtures and home décor into Italy, France and Germany.

“The performance of our products on FBA has really surpassed anything I could have ever imagined. FBA lets us focus on more strategic questions of marketing and growing our business, knowing that fulfillment is well taken care of,” said Caron Proschan, founder and CEO of Simply Gum, a New York-based company selling all-natural gum.

Half of the items sold on Amazon worldwide are from sellers that offer their products through Amazon Marketplace. Small businesses and entrepreneurs selling on Amazon come from every state in the US, and from more than 130 different countries around the world. Amazon began inviting small businesses to sell on Amazon to increase selection and ensure customers could find and discover anything they wanted to buy online. (SV)

Fibre2Fashion News Desk – India

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