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John Walbrecht appointed as Mountain Hardwear president
25 Feb '16
2 min read
Columbia Sportswear Company, a leading sports apparel firm, has appointed John Christian Walbrecht as president of its Mountain Hardwear brand, effective March 7, 2016.
In his new role, Walbrecht will be responsible for leading all aspects of Mountain Hardwear's global brand positioning and go-to-market product, sales, and marketing strategies, according to a press release.
Walbrecht has been a leader in the outdoor industry for the past 17 years. Since 2012 he has served as president/CEO of Fenix Outdoors North America. Prior to that, he served as president of Brandbase, Inc. and Sound snowboarding brands; president of Section, Inc.; senior vice president of global sales and marketing at Spyder Active Sports, Inc., and president of Spyder Europe; and as international marketing strategist and board director for Dr. Martens in the US and England.
Walbrecht holds a MBA degree from Brigham Young University Marriott School of Management.
Columbia Sportswear Company president Bryan Timm said, “The Mountain Hardwear brand plays an important role within our portfolio of brands that connect active people with their passions. John has spent his career building brands that connect deeply with passionate, outdoor consumers through high-performance apparel, footwear, accessories and equipment. We are confident that he will help us unlock the global potential of the Mountain Hardwear brand.”
Walbrecht said, “I am excited to join the Mountain Hardwear team and to begin evolving the strategic direction for a brand that has always stood for innovation, performance, and design integrity. Mountain Hardwear's history of serving the needs of some of the most demanding and accomplished alpinists in the world is a testament to its unique DNA and to its potential to inspire and connect with consumers around the world.” (GK)
In his new role, Walbrecht will be responsible for leading all aspects of Mountain Hardwear's global brand positioning and go-to-market product, sales, and marketing strategies, according to a press release.
Walbrecht has been a leader in the outdoor industry for the past 17 years. Since 2012 he has served as president/CEO of Fenix Outdoors North America. Prior to that, he served as president of Brandbase, Inc. and Sound snowboarding brands; president of Section, Inc.; senior vice president of global sales and marketing at Spyder Active Sports, Inc., and president of Spyder Europe; and as international marketing strategist and board director for Dr. Martens in the US and England.
Walbrecht holds a MBA degree from Brigham Young University Marriott School of Management.
Columbia Sportswear Company president Bryan Timm said, “The Mountain Hardwear brand plays an important role within our portfolio of brands that connect active people with their passions. John has spent his career building brands that connect deeply with passionate, outdoor consumers through high-performance apparel, footwear, accessories and equipment. We are confident that he will help us unlock the global potential of the Mountain Hardwear brand.”
Walbrecht said, “I am excited to join the Mountain Hardwear team and to begin evolving the strategic direction for a brand that has always stood for innovation, performance, and design integrity. Mountain Hardwear's history of serving the needs of some of the most demanding and accomplished alpinists in the world is a testament to its unique DNA and to its potential to inspire and connect with consumers around the world.” (GK)
Fibre2fashion News Desk - India
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