Komar signs licensing deal with DreamWave

08 Feb '18

2 min read

Courtesy: Komar

Global apparel company Komar has signed a licensing agreement with DreamWave, a leading resource of licensed, private label and branded swimwear, outerwear and sleepwear, for the design, manufacture, marketing, distribution and sale of ladies swimwear for the Carole Hochman brand, renowned for stylish and luxuriously comfortable sleep and loungewear designs.

The Carole Hochman brand is renowned for sleep and loungewear designs that are both beautifully stylish and luxuriously comfortable. DreamWave is a leading resource of licensed, private label and branded swimwear, outerwear and sleepwear, and is committed to develop and produce an offering of women's swimwear that shares the brand's longstanding commitment to quality and design.

The licensing agreement is the first such license for this category, and will join a number of licenses awarded the use of the Carole Hochman name including slippers and socks. Carole Hochman products are carried by such retailers as Dillard's, Lord & Taylor and QVC.

"As a brand, we look to partner with leaders in the industry to develop stylish offerings that help women embrace the Carole Hochman lifestyle," shared David Komar, principal and chief marketing officer at Komar. "This agreement with DreamWave is another step in our successful licensing strategy to help expand our consumer appeal to a new category."

"We are excited to work with Komar, a like-minded company rooted in family-values, with an industry-wide reputation for excellence," said Sion Betesh, SVP Brand Development at DreamWave. "The Carole Hochman brand, which stands for sophisticated comfort, is a wonderful addition to our portfolio."

The Carole Hochman swimwear collection will be available for preview in April 2018, and will ship to retail beginning December 2018. (SV)

Fibre2Fashion News Desk – India

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