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Perry Ellis gives distribution rights to Cia Mexicana
08 Jan '18
2 min read
Courtesy: Perry Ellis
Perry Ellis International has signed a licensing deal with Cia Mexicana de Trajes, giving rights to design and distribute Original Penguin tailored clothing in Mexico. Distribution for the clothing, including suits, sport coats, tuxedos, overcoats, raincoats, vests and trousers, will begin at department stores and upscale specialty shops in Fall 2018.
Original Penguin offers a full range of apparel and accessories fit for the modern urbanite, bringing together classic American sportswear and contemporary fashion with a heritage of craftsmanship. Original Penguin pays homage to its iconic brand heritage, having been adored by countless originals for more than 60 years. A strong influence of humour, fun and attention to detail can be seen in each of its products. Original Penguin has created significant social momentum from its philanthropic social campaigns, music festival sponsorships, and Original Tracks music series as well as being a top pick among celebrities and influencers.
"We are pleased to partner with Cia Mexicana de Trajes and with the opportunities this license affords both our companies. We look forward to working with their team and offering our Original Penguin customers a collection featuring innovative products that are styled, designed and infused with premium fabrics and construction," commented Oscar Feldenkreis, CEO and president of Perry Ellis International.
"We at Cia Mexicana de Trajes are very proud and excited to join the Original Penguin family," said Salomon Sarfati, COO of Cia. Mexicana de Trajes. "During Fall 18, Cia Mexicana will be presenting a collection of tailored clothing, enhancing the existing full lifestyle sportswear apparel of Original Penguin. The line will consist of a wide range of men's tailored clothing: suits, sport coats, tuxedos, overcoats, raincoats, vests and trousers." (SV)
Original Penguin offers a full range of apparel and accessories fit for the modern urbanite, bringing together classic American sportswear and contemporary fashion with a heritage of craftsmanship. Original Penguin pays homage to its iconic brand heritage, having been adored by countless originals for more than 60 years. A strong influence of humour, fun and attention to detail can be seen in each of its products. Original Penguin has created significant social momentum from its philanthropic social campaigns, music festival sponsorships, and Original Tracks music series as well as being a top pick among celebrities and influencers.
"We are pleased to partner with Cia Mexicana de Trajes and with the opportunities this license affords both our companies. We look forward to working with their team and offering our Original Penguin customers a collection featuring innovative products that are styled, designed and infused with premium fabrics and construction," commented Oscar Feldenkreis, CEO and president of Perry Ellis International.
"We at Cia Mexicana de Trajes are very proud and excited to join the Original Penguin family," said Salomon Sarfati, COO of Cia. Mexicana de Trajes. "During Fall 18, Cia Mexicana will be presenting a collection of tailored clothing, enhancing the existing full lifestyle sportswear apparel of Original Penguin. The line will consist of a wide range of men's tailored clothing: suits, sport coats, tuxedos, overcoats, raincoats, vests and trousers." (SV)
Fibre2Fashion News Desk – India
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