Shoppers Stop deploys Riversand's MDM solution

09 Mar '17

2 min read

Courtesy: Riversand

Shoppers Stop, India’s leading fashion retailer, has announced that the company has deployed the Master Data Management (MDM) solution from Riversand, an innovative leader and visionary in Product Information Management (PIM) and MDM solutions. Riversand’s MDMCenter will create end-to-end value to Shoppers Stop to strengthen its omnichannel play.

The procurement team will gather data and digital content from Shoppers Stop’s vendors through a standardised process; merchandising will be able to quickly grow the portfolio of private and exclusive brands with rich content for every product feature, upon deployment of the new MDM solution.

Versatile data modelling capability and data governance rules to enforce data stewardship will ensure that Shoppers Stop provides its customers with the highest-quality of data visible across all the channels. Riversand’s MDMCenter will also help Shoppers Stop consolidate, view, manage, and govern its loyalty customer data across business formats like Shoppers Stop, Crossword, and HyperCITY. This 360-degree view of a customer’s entire relationship cycle and interactions will provide Shoppers Stop with tremendous amounts of rich insights.

Govind Shrikhande, customer care associate and managing director, Shoppers Stop Ltd. said “Shoppers Stop understands that consumers expect consistency in product data and brand experience across all points of interaction. We believe Riversand’s solution will provide the foundation for Master Data Management and scale in line with our aggressive business growth and omnichannel vision”.

Anil Shankar, customer care associate and vice president - IT, Shoppers Stop Ltd said, “Riversand’s MDMCenter was the Master Data Management solution of choice for us. Throughout the rigorous selection process, Riversand was able to clearly demonstrate that they were the ideal one-stop solution: from onboarding data from vendors to providing accurate product information across online, offline, ecommerce, and mobile platforms.” (GK)

Fibre2Fashion News Desk – India

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