Swedish childrenswear brand Newbie expands in UK

24 Mar '18

2 min read

Courtesy: KappAhl

Swedish childrenswear firm, Newbie, which opened in the UK in October 2017, is set to open two new stores in the UK April 2018. The stores, at Bluewater Shopping Centre and in the new Westfield London extension, will be the brand’s third and fourth respectively. The apparel company gives sustainable and affordable fashion for children aged 0-8 years.

Newbie Store will open in Bluewater, on April 5, 2018, and in Westfield London White City, on April 12, 2018, shopping centres bringing the brand’s UK footprint to four stores and ecommerce, with 20 stores in total in the UK, Sweden, Norway, Finland, and Poland.

Camilla Wernlund, vice president new business at KappAhl, who is leading the Newbie expansion project said, “The reception of the Newbie brand in the UK has exceeded our expectations. Newbie Store is well positioned in the market with its distinctive Swedish lifestyle concept, focusing on sustainability and affordable pricing.”

Newbie has been well received in the UK by consumers and press alike, reflected in British Vogue listing Newbie in its ‘best sustainable children’s clothing brands’ in November 2017, and in family magazine, Mumii, and its readers selecting Newbie as their ‘best children’s clothing retailer’. (GK)

Fibre2Fashion News Desk – India

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