Interviews
UK company Cotton Traders selects Dynamic Yield optimisation platform
14 May '21
2 min read
Pic: Dynamic Yield
Cotton Traders, a British clothing company, has selected A/B testing and personalisation technology from Dynamic Yield, the experience optimisation platform, to provide a more tailored customer journey online. Dynamic Yield helps enterprise brands quickly deliver and test personalised, optimised, and synchronised digital customer interactions.
Cotton Traders, whose digital footprint has increased significantly over the past twelve months, selected Dynamic Yield to unify its marketing stack for the creation of one holistic dataset from which to power truly cohesive and individualised experiences, according to a press release by Dynamic Yield.
Of the numerous vendors evaluated during its selection process, Cotton Traders sought a solution that would allow them to capture real-time behaviour on-site and combine it with information gathered from across the technology stack, including CRM data and algorithmically match visitors with personalised recommendations, offers, and content based on automatically generated user affinity profiles, Dynamic Yield said.
Cotton Traders wanted a solution that would allow them to leverage a library of pre-built experience templates and recommendation widgets to reduce time to market and accelerate time to value; maximise margins and reduce costs by analysing online and offline segments to determine the optimal promotional strategy for each; experiment with different recommendation strategies and merchandising rules to increase the revenue generated from visitors across the site; and inject and test social proof messaging across product detail pages to drive shoppers further down the funnel and increase purchase rates.
“If we wanted to fully capitalise on the influx of online traffic, we needed to integrate our marketing platforms rather than taking a fragmented approach. With Dynamic Yield, we’re now able to optimise our efforts from a single location, which allows us to increase our experience velocity, an important factor for the agility of our team, especially while working remotely,” Paul Hurst, head of digital at Cotton Traders said in a statement.
“It’s been amazing to watch how Cotton Traders’ continued investment in digital has inspired a new generation of shoppers for the brand. With their vision for a more personalised experience, and now the technology that will enable them to execute against it seamlessly and efficiently, we anticipate nothing short of amazing to come from their team,” Alex Philpott, sales director at Dynamic Yield - UK & Nordics said.
Cotton Traders, whose digital footprint has increased significantly over the past twelve months, selected Dynamic Yield to unify its marketing stack for the creation of one holistic dataset from which to power truly cohesive and individualised experiences, according to a press release by Dynamic Yield.
Of the numerous vendors evaluated during its selection process, Cotton Traders sought a solution that would allow them to capture real-time behaviour on-site and combine it with information gathered from across the technology stack, including CRM data and algorithmically match visitors with personalised recommendations, offers, and content based on automatically generated user affinity profiles, Dynamic Yield said.
Cotton Traders wanted a solution that would allow them to leverage a library of pre-built experience templates and recommendation widgets to reduce time to market and accelerate time to value; maximise margins and reduce costs by analysing online and offline segments to determine the optimal promotional strategy for each; experiment with different recommendation strategies and merchandising rules to increase the revenue generated from visitors across the site; and inject and test social proof messaging across product detail pages to drive shoppers further down the funnel and increase purchase rates.
“If we wanted to fully capitalise on the influx of online traffic, we needed to integrate our marketing platforms rather than taking a fragmented approach. With Dynamic Yield, we’re now able to optimise our efforts from a single location, which allows us to increase our experience velocity, an important factor for the agility of our team, especially while working remotely,” Paul Hurst, head of digital at Cotton Traders said in a statement.
“It’s been amazing to watch how Cotton Traders’ continued investment in digital has inspired a new generation of shoppers for the brand. With their vision for a more personalised experience, and now the technology that will enable them to execute against it seamlessly and efficiently, we anticipate nothing short of amazing to come from their team,” Alex Philpott, sales director at Dynamic Yield - UK & Nordics said.
Fibre2Fashion News Desk (GK)
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
