UofL, Adidas sign 10-year partnership deal

28 Aug '17

1 min read

Courtesy: UofL

The University of Louisville (UofL) Athletics and Adidas last week announced extension of their partnership till 2028. This positions the Louisville Cardinals, the athletic teams representing the university and popularly known as the Cards, in the top five in footwear and apparel rights among all brands in the United States. The collaboration began in 1998.

The company, based in Portland, Oregon, will supply footwear, apparel, accessories and marketing support for all 23 of the university’s intercollegiate athletic programs. The new agreement replaces the final year of the current deal, which was to end in 2019, the university said in a news release. Media reports indicated the deal to be worth $60 million.

Part of the agreement is the UofL-Adidas Internship Program, which offers scholarship assistance to more than 20 students to develop knowledge, skills and abilities in athletic administration.

“When we began our relationship with Adidas nearly 20 years ago, we weren’t in the same shape we are now.... The biggest winners in our cooperative partnership have clearly been our student-athletes, who are at the focus of all that we do.” said Tom Jurich, UofL vice president and director of athletics. (DS)

Fibre2Fashion News Desk – India

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