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Apparel sector turns more mature & professional

12 Jan '06
4 min read

Rossildo Faria, Operations Director of Brazilian Textile and Apparel Industry Association (ABIT) said Brazilian apparel industries are seen with great interest by the international market thanks to an intense job being successfully carried out by sector entities and Apex Brazil.

Brazil is a country full of natural and cultural riches and has a prominent textile and apparel sector. But what is the foreign market's image of Brazil and its products?

He stated there is an unusual interest in things from Brazil, thus creating a receptive environment in the international market for Brazilian companies and products, which is a potential business generator. Creativity is another strong point, says Maurício Penha, technician responsible for Apex Brasil apparel sector projects.

In general, Brazilian apparel products are well received overseas. According to Maurício Penha, from Apex, our industry and our products may still be unknown, and they are striving to reduce such a lack of information.

“I think that image existed in the past; it just needed a little touch of seriousness,” said Luciane Robic, marketing director for the Brazilian Fashion Institute (IBModa) and a specialist consultant in brands and fashion retail.

According to Milton Cezar, who has been residing in Paris for the past 16 years and works as a fashion consultant to introduce Brazilian products in the European market, there is still some resistance to Brazilian products.

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