Home / Knowledge / News / Apparel/Garments / 151 mn Americans shopped on Thanksgiving weekend: NRF
151 mn Americans shopped on Thanksgiving weekend: NRF
30
Nov '15
American holiday shoppers were on their feet and online early over the Thanksgiving weekend as millions of people grabbed their friends and family and made the trek to their favorite stores, or sat down with their lists ready for some serious online shopping, National Retail Federation said in a press release.

According to the NRF's Thanksgiving Weekend Survey conducted by Prosper Insights & Analytics, more than 151 million people said they shopped either in stores and/or online over the weekend. This compares to the 136 million, who in a mid-November survey, said they planned to shop over the weekend. Specifically, nearly 102 million people say they shopped in stores over the Thanksgiving weekend, and more than 103 million say they shopped online.

Average spending per person over the weekend totaled $299.60, with an average of $229.56 specifically going towards gifts, or 76.6 per cent of total purchases.Those under 35 were most likely to shop over the weekend. Specifically, 25-34 year olds spent an average of $425.08 on all holiday purchases, with 69.3 per cent of that going towards gifts ($294.44).

Additionally, as of November 28, 77.6 per cent of those polled said they had at least started their holiday shopping.

“We recognize the Thanksgiving weekend shopping experience is much different than it used to be as just as many people want that unique, exclusive online deal as they do that in-store promotion,” said NRF President and CEO Matthew Shay. “It is clear that the age-old holiday tradition of heading out to stores with family and friends is now equally matched in the new tradition of looking online for holiday savings opportunities.

“Retail is in the middle of an incredible revolution and evolution. As a result, NRF evolved what we have traditionally done in terms of examining the holiday weekend shopper to reflect these changing times. As the shopping environment changes so too must our analysis of it,” Shay said.

Of those who shopped in stores over the weekend, 72.8 per cent – 74.2 million shoppers – said they shopped on Black Friday, the biggest day of the weekend; another 34.6 million (34 per cent) said they shopped on Thanksgiving Day and 46.8 million (45.9 per cent) shopped on Saturday.

It is clear holiday shoppers were in the mood to find great online deals, too. Among digital bargain hunters, the survey found 41 million people (39.8 per cent) said they shopped online on Thanksgiving Day and 75.3 million (73.1 per cent) shopped online on Black Friday.

“Holiday shopping started well in advance of Thanksgiving weekend this year, but there's no question that people were still incredibly eager to get their hands on the deals that retailers were offering on electronics, apparel, toys and even small appliances,” said Prosper's Principal Analyst Pam Goodfellow. “The ease of online shopping through mobile devices now lets millions of people research what they want as well as make timely purchases any day of the weekend – a win-win for both retailers and shoppers.”


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search