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80,000 visitors from 120 countries visit Ispo 2016
Feb '16
More than 80,000 visitors from 120 countries visited sports business trade show Ispo Munich 2016 which was held from January 24 to 27.

“Visitor numbers increased from Italy, Switzerland and Austria, while there were also a large number of visitors from Russia and the Ukraine,” a press release from the organisers Messe Munchen stated.

According to the organisers, the high share of foreign visitors or 87 per cent emphasises the international character of the trade show.

CEO of Messe München Klaus Dittrich said, “Following the challenging pre-Christmas sales conditions the mood was definitely better than expected.”

“The plethora of innovations and new products further strengthened the confidence of the industry to be able to weather the latest challenges presented by climate and market structure changes,” he added.

“There were new exhibitors in all segments, particularly in Health & Fitness and Outdoor and the new hall distribution received positive feedback from both exhibitors and visitors,” Messe Munchen too added.

For the first time, users of the new Ispo website were able to follow the daily activities at the trade show online, while in the future, the site will provide relevant industry information all year long.

“A special editorial team will manage the site and provide news and background reports from the world of sporting goods,” the organisers informed.

An exhibitor, Martin Axelhed, CEO at Fjällräven from Sweden said, “Ispo 2016 offers the optimal platform on which we can position Fjällräven as a brand in a global environment.”

“We are pleased with the large number of international visitors to the event and the 365-day-concept promises us a lot of potential and we want to use the services even more in the coming year,” he noted.

Kai Tutschke, CEO at Dach Garmin from Germany and also an exhibitor too said, “Ispo 2016 could not have been any better for us, as this was also reflected by the interest of the media and the orders from our dealers.”

“Ispo has established itself as a fixed element of our trade show appearances for our company and we appreciate the important dialogue with our retailers, journalists, athletes and opinion leaders,” Tutschke remarked.

ISPO also attracted prominent sports officials and athletes like FC Bayern coach Pep Guardiola as well as the successful professional alpinist and this year's ISPO Trophy recipient Gerlinde Kaltenbrunner.

They also included former Olympic weightlifting champion Matthias Steiner, Philipp Lahm, FC Bayern team captain and speed skater Claudia Pechstein.

Additional guests included the world's best-known bike trial rider, Danny MacAskill and two-time Olympic champion and five-time ski racing world champion Ted Ligety. (AR)

Fibre2Fashion News Desk – India

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