Home / Knowledge / News / Apparel/Garments / Adidas Greater China sales touch €2bn in 2015
Adidas Greater China sales touch €2bn in 2015
13
Jan '16
German sports goods and sportswear marketer Adidas Group said its Greater China subsidiary achieved its target of €2 billion in net sales in 2015, marking the company's highest ever annual sales in this region.

As per an Adidas press release, Greater China is the second-largest market for the Adidas Group globally, while in the first nine months of 2015, sales in Greater China grew 18.4 per cent year on year compared to 2014.

“This record achievement is a direct result of Adidas' ability to execute upon a decisive strategy,” Colin Currie, managing director at Adidas Group Greater China said.

“I am proud of our consistent delivery of innovative products and engaging marketing campaigns and this solid financial result is a reflection of our success in Greater China,” Currie added.

In Greater China, Adidas has strengthened its position across all key sports categories, expanded its retail presence to more than 8,500 stores in both higher and lower tier cities and launched new and segmented retail stores.

“Today, Adidas is the leading women's sports brand, and Originals and Neo have become the no. 1 sports style brand and the No. 1 sports casual brand in China, respectively,” the company too added.

Building upon this solid foundation, Adidas' new strategy themed 'Creating the New' is aimed at propelling Adidas to greater heights by becoming the 'best sports brand' in Greater China by 2020.

“The company's new 5-year game plan will serve as a blueprint to seize further growth opportunities,” it observed.

Under this new framework, Adidas will continue to focus on five main drivers like Football, Running, Women's, Kids and Originals, as part of a brand strategy to strengthen key categories and lead mindshare.

To fuel the company's continued brand leadership, a new framework has been built around three major strategic choices; cities, speed and open source.

“The 'Creating the New' plan will chart the path of the company's continued growth as Adidas seeks to meet the demands of China's burgeoning middle class,” it noted. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 23rd May 2017

Grasim’s VSF business net revenue up 12% in Q4 FY17

The viscose staple fibre (VSF) business of Grasim Industries has...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search