Home / Knowledge / News / Apparel/Garments / Adidas Greater China sales touch €2bn in 2015
Adidas Greater China sales touch €2bn in 2015
Jan '16
German sports goods and sportswear marketer Adidas Group said its Greater China subsidiary achieved its target of €2 billion in net sales in 2015, marking the company's highest ever annual sales in this region.

As per an Adidas press release, Greater China is the second-largest market for the Adidas Group globally, while in the first nine months of 2015, sales in Greater China grew 18.4 per cent year on year compared to 2014.

“This record achievement is a direct result of Adidas' ability to execute upon a decisive strategy,” Colin Currie, managing director at Adidas Group Greater China said.

“I am proud of our consistent delivery of innovative products and engaging marketing campaigns and this solid financial result is a reflection of our success in Greater China,” Currie added.

In Greater China, Adidas has strengthened its position across all key sports categories, expanded its retail presence to more than 8,500 stores in both higher and lower tier cities and launched new and segmented retail stores.

“Today, Adidas is the leading women's sports brand, and Originals and Neo have become the no. 1 sports style brand and the No. 1 sports casual brand in China, respectively,” the company too added.

Building upon this solid foundation, Adidas' new strategy themed 'Creating the New' is aimed at propelling Adidas to greater heights by becoming the 'best sports brand' in Greater China by 2020.

“The company's new 5-year game plan will serve as a blueprint to seize further growth opportunities,” it observed.

Under this new framework, Adidas will continue to focus on five main drivers like Football, Running, Women's, Kids and Originals, as part of a brand strategy to strengthen key categories and lead mindshare.

To fuel the company's continued brand leadership, a new framework has been built around three major strategic choices; cities, speed and open source.

“The 'Creating the New' plan will chart the path of the company's continued growth as Adidas seeks to meet the demands of China's burgeoning middle class,” it noted. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 24th Oct 2016

German technology to help in energy saving in textiles

German technology can play a major role making the environment...

Textiles | On 24th Oct 2016

ACIMIT shows sustainable technologies at ITMA Asia

ACIMIT, the Association of Italian Textile Machinery Manufacturers,...

Courtesy: Trupik

Apparel/Garments | On 24th Oct 2016

Virtual 3D fitting rooms revolutionising online shopping

Virtual fitting rooms meant to bridge the gap between e-commerce...

Interviews View All

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search