Adidas India introduces glow in the dark running shoes Ultra4D

Epitomising a fashion-forward approach, the Ultra4D benefits from the iconic 4D silhouette, and has been designed to cater to a range of activities, ensuring it can easily transition from running to streetwear, the company said in a media release.

Launching in black and white colourways, the Ultra4D is designed to be seen in the light and glow in the dark. Adding a sleek and premium feel to the shoe, the glow in the dark look elevates the shoe’s fashion appeal, providing runners with a product that is equally technically advanced and stylish.

The Adidas Ultra4D features a lightweight Primeknit upper, 50 per cent of which is made with recycled polyester, supported by the signature Ultraboost heel counter and lace cage for extra stability. Its lattice midsole was developed using years of athlete data. It is 3D printed to help deliver tuned support and cushioning right where it is needed.

Charlotte Heidmann, product manager, Adidas Running, said: “We created the Ultra4D to elevate our pinnacle performance iconic models by combining the iconic Ultraboost silhouette with the 4D midsole. Adding the glow in the dark effect in the upper shows our continuous commitment to innovate through performance and style. This shoe is a true icon in light and dark.” 

The Ultra4D is now available in a black and white colourway at Adidas’ online platform, the Adidas app and selected retail partners.

Fibre2Fashion News Desk (KD)