Adidas, Lifestyle launch shop-in-shop partnership

14 Dec '17

2 min read

(L-R) Musician Monica Dogra, actress Sanya Malhotra and boxing athlete Nikhat Zareen

Adidas, a global leader in the sporting goods industry, has announced the launch of shop-in-shop outlets at Lifestyle stores in various parts of the country. The association will strengthen its consumer outreach in women’s category. At first, the Adidas women’s apparel products will be available in 16 Lifestyle stores across Delhi-NCR, Mumbai and Bangalore.

The first outlet was inaugurated at Gurugram in the presence of renowned boxing athlete Nikhat Zareen, actress Sanya Malhotra and musician Monica Dogra.

The association is aimed at reaching versatile women across India and inspire them to reinvent their routine, create their own path and make a difference in their lives. With this partnership, customers will have access to high-quality apparel, for fitness and athleisure, which will help them in setting new personal benchmarks in their respective fields.

"We are pleased to introduce shop-in-shop outlets in association with Lifestyle International Pvt. Ltd. for our women’s product category. The partnership with Lifestyle will strengthen our reach across cities and make Adidas accessible to a larger set of women. Adidas believes in encouraging women to take up sport and fitness and with such initiatives we hope to bring this cultural change to the forefront. We look forward to a meaningful association between both the brands," said Sean Van Wyk, Sr. marketing director, Adidas Group India. (RR)

Fibre2Fashion News Desk – India

More Adidas News... More Apparel/Garments News - India...