Spread over 260,000 sq ft, the warehouse facility located will be managed by logistics giant DHL Supply Chain, Adidas said in a statement. The distribution centre replaces the previous five centres that the company was operating in India.
The company said that seamlessly migrating and consolidating the Adidas and Reebok brands from five scattered locations to a single distribution centre will result in tremendous cost efficiency and flexibility to the supply chain operations of the Adidas Group.
"Moving to one distribution centre in India is an integral part of our business plans for both Adidas and Reebok. This DC, the largest of any sports retailer in India, is part of our 'creating the new' approach that will enable us to win more consumers, drive business growth and be better equipped to drive efficiency across the entire value chain," said Dave Thomas, Managing Director of Adidas Group India.
He said, "We are confident that this DC will play a key role in helping the Adidas Group India to provide the best-in-class supply chain services to cater to a growing consumer demand across the country."
The move reinforces the commitment of the Indian arm of the German company to the Indian market and to driving business growth in the country, the statement said. (SH)
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