Home / Knowledge / News / Apparel/Garments / Adidas unveils new Sustainability Strategy
Adidas unveils new Sustainability Strategy
15
Apr '16
Deeply rooted in the company's core belief that sport has the power to change lives, the Adidas Group's Sustainability Strategy 'Sport needs a space' as part of its 2015 Sustainability Progress Report, translates the Group's sustainable efforts into tangible goals and measurable objectives until 2020.

Adidas launched its Sustainability Strategy on Thursday. All actions taken based on the Sustainability Strategy have a direct positive impact on the world of sport, in order to ensure that sport remains an infinite source of happiness, Adidas said in a press release.

'Sport needs a space' is the result of extensive consumer research the company has done to validate its understanding of how important sport is for well-being, values and working together as well as for overall society. The most striking learning is that 93 per cent of people interviewed said they would hate or dislike a world without places to participate in sport. According to the research, "It would be an unbearable world with little enjoyment; a miserable place with lack of energy".

"Through sport we have the power to change lives and create lasting positive social change," says Herbert Hainer, Adidas Group CEO. "At the same time, sport needs a space like a field to play on, an ocean to surf or a mountain to climb. These spaces are increasingly endangered because of human-made threats such as resource depletion, climate change or overpopulation. This is why we want to take action and be the guardians of these spaces with sustainable work that addresses these challenges."

Expanding the previous sustainability scope and building on the company's track record, 'Sport needs a space' is a holistic strategy framework that follows the entire lifecycle of sport, from the spaces where sport is 'made' (all places where products are created, designed, manufactured and shipped), 'sold' (own retail, wholesale and e-commerce) and 'played' (from the indoor court to the outdoor pitch all over the world).

Further broken down into the two main areas of product and people, the following six strategic priorities - being most material to the Adidas Group - tackle the challenges that endanger the spaces of sport.

Under the product category comes water, materials and energy. Adidas claims its approach addresses water efficiency, quality and accessibility.

As for materials, the Adidas Group is committed to driving closed-loop solutions and extending the use of more sustainable materials such as Better Cotton, Recycled Polyester and Ocean Plastic. And when it comes to energy, Adidas says it will continue to reduce its absolute energy consumption, transition to clean energy and look into energy harvesting opportunities.

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search