Adidas unveils new Sustainability Strategy

15 Apr '16

4 min read

Under the people category, the Sustainable Strategy aims for empowerment. From factory workers to employees and consumers, the focus is on ensuring they understand and exercise their rights, make informed decisions and unlock their potential.

The Sustainable Strategy also has a strong focus on health. The company says it will strive to enable people across the world to participate in sports activities and educate them on physical and mental health, thus allowing them to lead a healthier and more fulfilled lifestyle.

Inspiring action is also part of the strategy. Whether it is about supporting employees in becoming agents of change in the communities they work, live and operate in or engaging with creators and influencers to drive innovations, the company will harness the power of sport to inspire people around the world to take action.

"This new strategy is our most holistic Sustainability Strategy to date. It is the combination of our best ambitions, our strong track record in sustainability and our steady learnings," says Frank Henke, Adidas Group VP for Social & Environmental Affairs. "The strategy will continue to evolve and grow, depending on the development of new technologies and programmes. While the priorities we have identified will not change, we will continue to work on them as situations evolve and new challenges arise." (SH)

Fibre2Fashion News Desk – India

More Adidas News... More Apparel/Garments News - Germany...