Afound partners with Mirakl to launch fashion marketplace

23 Jun '18

2 min read

Courtesy: Business wire

Afound, an innovative marketplace offering discounted fashion goods, selected Mirakl, the leading global marketplace solutions provider, to launch its brand-new fashion marketplace. With both a store and digital presence, Afound will showcase external brands as well as the H&M Group own labels such as COS, Weekday, Cheap Monday and & Other Stories.

Afound provides shoppers with a brand new omni-channel experience where they can access deals in-store and via the online marketplace. The marketplace strategy will ensure its customers have access to an endless aisle of bargains and gives Afound an R&D channel to figure out what other brands and products the customers might want in store. Initially Afound will launch the online marketplace and five physical stores in Sweden.

“Consumer demand is changing as shoppers are constantly on the lookout for great deals. The Afound proposition is all about ‘giving great fashion new life’ and providing a premium experience for discounted brands,” said Fredrik Svartling, managing director of Afound. “Our vision is to be a deal hunting paradise, giving our customers greater access to discounts alongside amazing new brands.”

“Afound is destined to be a powerhouse in the retail world and a true pioneer,” said Philippe Corrot, CEO of Mirakl. “The company is at the forefront of digital transformation and Mirakl is proud to support Afound in its mission of serving more customers with more great products at a low cost. Afound’s use of the Mirakl platform will enable it to rapidly add new brands, scale assortment, and address new markets.”

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that is modular and easy to integrate into any e-commerce platform. (KD)

Fibre2Fashion News Desk – India

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