Alibaba to expand operations Down under

27 Jul '16

2 min read

The world's largest online and mobile commerce company Alibaba Group is looking towards ramping up its operations in New Zealand and Australia as a means of realizing its goal of achieving two billion customers worldwide.

The group's President Michael Evans, who leads the international growth strategy for globalising the company and expanding its business outside of China, last week met with key Australian and New Zealand stakeholders to advance the company's local operations and further the ability of ANZ businesses to reach international consumers.

Evans's visit to Auckland, Wellington, Sydney and Melbourne coincided with roadshows, which were organized to educate companies on how they can use Alibaba Group's various platforms as a gateway to China and other international markets.

“We believe the international growth opportunity for Alibaba Group is enormous. ANZ is one of our key markets and a stronger presence here will advance our global goal of serving two billion consumers, while supporting tens of millions of small businesses, brands and retailers across the world,” said Evans, in a company press release.

According to Alibaba Group, Australian and New Zealand products are thriving on its Tmall Global site but there is still huge potential for growth, due primarily to Chinese consumers' growing demand for quality products coupled with the trusted reputations of both countries.

At present, there are 1,300 Australian brands on Tmall and Tmall Global combined, 80% of which entered China for the first time through these platforms. In addition to gaining access to China's e-commerce site, they are provided with Alibaba Group's planning, merchandising, sales and marketing solutions to help them grow. (SH)

Fibre2Fashion News Desk – India