Home / Knowledge / News / Apparel/Garments / Alvanon releases sizing survey of infants
Alvanon releases sizing survey of infants
08
Jan '16
Apparel sizing expert Alvanon, and a European sizing research company, Select Research have launched the infant phase of the Shape GB children's sizing survey.

“The announcement comes after a 12-month body shape survey during which over 650 infants aged between one-month and nearly four years of age were measured,” an Alvanon press release informed.

In addition to new size tables, the measurement data has been used to create morphologically representative technical fit mannequins and pattern block tools.

“This will enable childrenswear retailers and brands to design and produce best fitting garments for babies and toddlers,” Alvanon explained.

The Shape GB infant survey, sponsored by George at ASDA, M&S, Monsoon, Next, Shop Direct and F&F at Tesco, was conducted in six locations across England, Scotland and Wales.

The infants were recruited and measured through nurseries with trained Select Research interviewers collecting measurements in the subjects' homes, nursery schools or toddler groups.

Each infant had a total of 26 separate manual measurements taken with an independent person present to validate and check that the measurements were being taken and calculated properly.

In all cases, either the teacher from the nursery or the parent was also present during the 45 to 60 minute measuring process.

Richard Barnes, CEO of Select Research explained, “The recruitment of the babies and toddlers was set against specified criteria in terms of ethnic origin to ensure this was representative of the current British population.”

“The nationwide sample included Caucasian, Afro Caribbean, Asian, Eastern European and other nationalities to ensure that the sample was representative of current ethnic differences,” he too added.

Ed Gribbin, president of Alvanon also said, “The data will enable infant apparel design and development professionals to create correctly sized and shaped garments for babies and toddlers.”

“Based on this data we have generated physical and virtual fit mannequins and pattern block generation tools that will enable children's clothing brands and retailers to share the fit objectives,” Gribbin stated.

Alvanon further informed that the Infant Shape GB measurement tables and technical fit tools are available with immediate effect from either Alvanon or Select Research. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search