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Alvanon releases sizing survey of infants
Jan '16
Apparel sizing expert Alvanon, and a European sizing research company, Select Research have launched the infant phase of the Shape GB children's sizing survey.

“The announcement comes after a 12-month body shape survey during which over 650 infants aged between one-month and nearly four years of age were measured,” an Alvanon press release informed.

In addition to new size tables, the measurement data has been used to create morphologically representative technical fit mannequins and pattern block tools.

“This will enable childrenswear retailers and brands to design and produce best fitting garments for babies and toddlers,” Alvanon explained.

The Shape GB infant survey, sponsored by George at ASDA, M&S, Monsoon, Next, Shop Direct and F&F at Tesco, was conducted in six locations across England, Scotland and Wales.

The infants were recruited and measured through nurseries with trained Select Research interviewers collecting measurements in the subjects' homes, nursery schools or toddler groups.

Each infant had a total of 26 separate manual measurements taken with an independent person present to validate and check that the measurements were being taken and calculated properly.

In all cases, either the teacher from the nursery or the parent was also present during the 45 to 60 minute measuring process.

Richard Barnes, CEO of Select Research explained, “The recruitment of the babies and toddlers was set against specified criteria in terms of ethnic origin to ensure this was representative of the current British population.”

“The nationwide sample included Caucasian, Afro Caribbean, Asian, Eastern European and other nationalities to ensure that the sample was representative of current ethnic differences,” he too added.

Ed Gribbin, president of Alvanon also said, “The data will enable infant apparel design and development professionals to create correctly sized and shaped garments for babies and toddlers.”

“Based on this data we have generated physical and virtual fit mannequins and pattern block generation tools that will enable children's clothing brands and retailers to share the fit objectives,” Gribbin stated.

Alvanon further informed that the Infant Shape GB measurement tables and technical fit tools are available with immediate effect from either Alvanon or Select Research. (AR)

Fibre2Fashion News Desk – India

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