Amazon India launches Forever 21

26 Sep '17

2 min read

Courtesy: Forever 21

Amazon India has announced the launch of Forever 21 on Amazon Fashion. The launch has strengthened Amazon Fashion’s commitment to bring the latest fashion trends and a selection of choicest global brands to customers’ doorsteps across the country. The launch adds yet another brand to Amazon Fashion’s growing portfolio of women’s western wear brands.

Forever 21 products will be eligible for Amazon Prime members, offering unlimited free one-day and two-day delivery to over 100 cities across India for an unparalleled shopping experience.

The American fast fashion brand has an eclectic mix of over 1,000 trending styles across women’s apparel, shoes, bags and jewellery.

"Forever 21, the most loved international fast fashion brand from Los Angeles, California, is delighted to partner with Amazon Fashion. Our consumers love the brand for its latest global runway trends and we are excited to make the collection accessible to the fashion conscious millennials on amazon.in," said Rahul Jhamb, brand head, Forever 21.

"We are very excited to add one of the most sought after global fashion brands, Forever 21, to our growing selection of top fashion brands that customers love to shop for! We have been working hard to offer the latest trends and best of fashion to our customers so they can easily discover and buy their favourite brands on Amazon Fashion," Arun Sirdeshmukh, head of fashion, Amazon India, added.

Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favourite brands using the ‘Top Brands’ filtre and also recently launched ‘auto-exchange’ feature. Customers ordering fashion items from Amazon benefit from its unlimited shelf space enabling increased stock availability, free returns and a wide range of convenient delivery options including unlimited one-day delivery with Amazon Prime. (RR)

Fibre2Fashion News Desk – India

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