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Amazon India launches private label fashion brand Symbol
22
Sep '16
Amazon India has introduced Symbol, a private label fashion brand, which is the first of the six fashion private labels it plans to launch this year. Symbol has been launched by Cloudtail India Pvt. Ltd, a joint venture between Amazon Asia and Infosys Ltd founder N.R. Narayana Murthy's Catamaran Ventures, which is also Amazon's largest seller.

According to a Mint report, Amazon wanted to start selling Symbol ahead of the upcoming festive season sales, to attract shoppers in the initial months of the launch.

Cloudtail, which also offers accessories like headphones, charging cables, bags, etc. will launch the rest of the private label fashion brands in the next few months. (AR)

Fibre2Fashion News Desk – India

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