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American Apparel uses crowdsourcing to expand product line
07
May '16
Courtesy: American Apparel
Courtesy: American Apparel
American Apparel, a leading fashion apparel brand, is using crowdsourcing to find made in USA accessories to sell in their retail and online stores.

The made in crowdsourcing campaign is an open call for all kind of vendors who manufacture in America to send proposals to American Apparel.

The accessories line includes products like leather goods, footwear, small home furnishings, jewelry, and fragrances.

We want to continue to support manufacturing in the US by giving small businesses the opportunity to thrive and succeed. We are very excited to launch our Made In crowdsourcing campaign by soliciting ideas for third-party accessories and small home goods made in America and giving these vendors the opportunity for distribution in our stores and online globally, “ said Cynthia Erland, senior vice president, marketing, American Apparel. (HO)

American Apparel


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