Home / Knowledge / News / Apparel/Garments / American sportswear brand 'Columbia' to sell on Myntra
American sportswear brand 'Columbia' to sell on Myntra
05
Sep '15
E-commerce fashion major Myntra has launched Columbia, an American brand known for its outdoor and adventure gear, on its m-commerce platform through Chogori India Retail Limited, Columbia Sportswear Company's exclusive distributor in India.

Columbia will retail over 300 styles of apparel, footwear and accessories ranging from Rs 999 to Rs 14,999. The innovative collection with features such as quick dry, waterproof protection, breathable warming technology and moisture management makes spending time outdoors fun, safe and exciting.

Columbia Sportswear Co., established in 1938, is known for creating innovative products for outdoor enthusiasts and is highly reputed for quality, performance, functionality and value. Some of technologies being used in its products include 'Omni-Freeze Zero' which is sweat-activated cooling, 'Omni-Wick', a moisture management feature which keeps the user dry and comfortable, 'Omni-Heat, a breathable technology which retains body warmth while 'Omni-Tech' and 'Omni-Dry' provides air-permeable waterproof protection and is designed to keep the user dry inside and out during high physical activity.

Prasad Kompalli, Head, e-commerce Platform, Myntra said, “Our portfolio of premium brands continues to grow as we associate with some of the finest brands in the world. The Outdoor lifestyle category is growing rapidly and our association with Columbia will enable us to cater to this demand by offering quality merchandize that will enhance consumer's experience.”

To experience the capabilities of Columbia products, up to six Myntra shoppers stand a chance to win a fully paid adventure trip to the Everest Base Camp in October 2015. Shoppers can participate in the contest by registering through the Myntra app or via the link - http://www.columbiasportswear.co.in/everestrisingcontest/ (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search