Home / Knowledge / News / Apparel/Garments / American sportswear brand 'Columbia' to sell on Myntra
American sportswear brand 'Columbia' to sell on Myntra
05
Sep '15
E-commerce fashion major Myntra has launched Columbia, an American brand known for its outdoor and adventure gear, on its m-commerce platform through Chogori India Retail Limited, Columbia Sportswear Company's exclusive distributor in India.

Columbia will retail over 300 styles of apparel, footwear and accessories ranging from Rs 999 to Rs 14,999. The innovative collection with features such as quick dry, waterproof protection, breathable warming technology and moisture management makes spending time outdoors fun, safe and exciting.

Columbia Sportswear Co., established in 1938, is known for creating innovative products for outdoor enthusiasts and is highly reputed for quality, performance, functionality and value. Some of technologies being used in its products include 'Omni-Freeze Zero' which is sweat-activated cooling, 'Omni-Wick', a moisture management feature which keeps the user dry and comfortable, 'Omni-Heat, a breathable technology which retains body warmth while 'Omni-Tech' and 'Omni-Dry' provides air-permeable waterproof protection and is designed to keep the user dry inside and out during high physical activity.

Prasad Kompalli, Head, e-commerce Platform, Myntra said, “Our portfolio of premium brands continues to grow as we associate with some of the finest brands in the world. The Outdoor lifestyle category is growing rapidly and our association with Columbia will enable us to cater to this demand by offering quality merchandize that will enhance consumer's experience.”

To experience the capabilities of Columbia products, up to six Myntra shoppers stand a chance to win a fully paid adventure trip to the Everest Base Camp in October 2015. Shoppers can participate in the contest by registering through the Myntra app or via the link - http://www.columbiasportswear.co.in/everestrisingcontest/ (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search