Anta to provide sportswear to athletes in Beijing 2022

03 Oct '17

2 min read

Anta, China’s leading company sports products, has became the official partner of Sports Apparel for the Organising Committee for the 2022 Olympic and Paralympic Winter Games. ("Beijing 2022"). Anta will provide the Olympic Winter Games Beijing 2022 and Chinese athletes with sportswear containing typical Chinese elements to showcase China's national image.

Zhang Jiandong, executive vice president of Beijing 2022 and Vice Mayor of Beijing, and Ding Shizhong, board chairman and CEO of ANTA, signed the partnership document.

Anta has partnered with the Chinese Olympic team in the last two Olympic cycles, and established close cooperation with several Chinese national winter sports teams, said Zhang.

As the Official Sports Apparel Partner for Beijing 2022, Anta will provide the Olympic Winter Games Beijing 2022 and Chinese athletes with sportswear containing typical Chinese elements to showcase China's national image, he said.

Zheng Jie, executive board director for Anta's branding, said Anta is the fourth largest sports product company in the world, and has been a partner of the Chinese Olympic Committee and the Chinese Olympic Team, for the last eight years.

Anta will not only provide best-quality service to Beijing 2022, but will also take the opportunity to help promote Winter sports development in China, he added.

Beijing 2022 kicked off its marketing programme in February this year. In July and August, Beijing 2022 announced domestic partnerships with the Bank of China, Air China and Yili Group as the Official Commercial Banking Partner, the Official Passenger Air Transportation Services Partner and the Official Dairy Products Partner, respectively. (SV)

Fibre2Fashion News Desk – India

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