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Anthony Squires debuts water repellent wool garment
30
Mar '16
Aussie tailored menswear brand, Anthony Squires, a Woolmark licensee since 50 years, is the first brand in Australia to launch a 100 per cent Merino wool garment that is wind resistant and water repellent.

According to a Woolmark press release, since 1948, Anthony Squires has been one of Australia's most iconic tailored clothing brands.

“The skills and craftsmanship incorporated in each of its garments has been recognised by discerning customers including every Australian Prime Minister,” the press release added.

Anthony Squires has had a long-standing relationship with The Woolmark Company, with the brand becoming one of the first Woolmark licensees.

Making full use of the fibre's versatility, The Woolmark Company has helped Anthony Squires to produce a 100 per cent Australian Merino wool trench coat that is wind resistant and water repellent.

The trench coat named Dillon also doubles as a lightweight coat featuring a detachable warmer, also made from 100 per cent Australian Merino wool.

“In 2014, we met Anthony Squires representatives and showed them a fabric we were developing with the Nanshan Group,” The Woolmark Company's product development manager Jimmy Jackson said.

“Their immediate interest in exploring the innovative properties of this new fabric sees Anthony Squires as the first brand in Australia to produce the Tempest trench coat,” Jackson added.

During the manufacturing of the outer-layer of the trench coat, the 19 micron Australian Merino wool fibres are pre-stretched and then temporarily set.

The fabric then super contracts during the finishing stage, with the end result being a higher weave density.

“This makes Tempest fabric naturally both wind resistant and water repellent, without the use of chemicals or special finishes, while keeping wool's natural luxurious touch and superb breathability,” Woolmark explained.

“We have always had a firm belief that Australia produces the best wool and we have been proud to use it in all our top garments,” Marina Cherny, product development manager at Anthony Squires said.

“We had been looking for an innovative fabric solution for a trench coat and not seen anything that combined long-lasting weather resistance with the luxurious hand feel offered by Australian wool,” she stated.

“The extra fine quality pure wool with water repellent and wind resistant properties, will last for the life of the garment and without any chemical finishes or coatings,” Cherny observed. (AR)

Fibre2Fashion News Desk – India


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