Home / Knowledge / News / Apparel/Garments / Anthony Squires debuts water repellent wool garment
Anthony Squires debuts water repellent wool garment
30
Mar '16
Aussie tailored menswear brand, Anthony Squires, a Woolmark licensee since 50 years, is the first brand in Australia to launch a 100 per cent Merino wool garment that is wind resistant and water repellent.

According to a Woolmark press release, since 1948, Anthony Squires has been one of Australia's most iconic tailored clothing brands.

“The skills and craftsmanship incorporated in each of its garments has been recognised by discerning customers including every Australian Prime Minister,” the press release added.

Anthony Squires has had a long-standing relationship with The Woolmark Company, with the brand becoming one of the first Woolmark licensees.

Making full use of the fibre's versatility, The Woolmark Company has helped Anthony Squires to produce a 100 per cent Australian Merino wool trench coat that is wind resistant and water repellent.

The trench coat named Dillon also doubles as a lightweight coat featuring a detachable warmer, also made from 100 per cent Australian Merino wool.

“In 2014, we met Anthony Squires representatives and showed them a fabric we were developing with the Nanshan Group,” The Woolmark Company's product development manager Jimmy Jackson said.

“Their immediate interest in exploring the innovative properties of this new fabric sees Anthony Squires as the first brand in Australia to produce the Tempest trench coat,” Jackson added.

During the manufacturing of the outer-layer of the trench coat, the 19 micron Australian Merino wool fibres are pre-stretched and then temporarily set.

The fabric then super contracts during the finishing stage, with the end result being a higher weave density.

“This makes Tempest fabric naturally both wind resistant and water repellent, without the use of chemicals or special finishes, while keeping wool's natural luxurious touch and superb breathability,” Woolmark explained.

“We have always had a firm belief that Australia produces the best wool and we have been proud to use it in all our top garments,” Marina Cherny, product development manager at Anthony Squires said.

“We had been looking for an innovative fabric solution for a trench coat and not seen anything that combined long-lasting weather resistance with the luxurious hand feel offered by Australian wool,” she stated.

“The extra fine quality pure wool with water repellent and wind resistant properties, will last for the life of the garment and without any chemical finishes or coatings,” Cherny observed. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Urmil Arya

Sushila International, a well established textile organisation established ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search