Home / Knowledge / News / Apparel/Garments / Australian to launch first pure Merino wool tennis line
Australian to launch first pure Merino wool tennis line
22
Jan '16
In partnership with The Woolmark Company, Italian sportswear brand Australian will launch the world's first pure Merino wool tennis collection during ISPO 2016 to be held January 24-27, 2016.

Set up in 1956 and the oldest sportswear brand in the Italian market, with its iconic kangaroo logo, Australian is collaborating with The Woolmark Company to help revitalise wool in activewear.

“The collection offers sportsmen a modern winning performance, due to the many excellent qualities of the wool fibre, such as natural breathability, elasticity and odour resistance,” a Woolmark press release said.

The collection's fabric of choice is 140 pure Merino wool Jersey by Reda Active, while the collection is 100 per cent made in Italy, through an innovative technology that highlights wool's natural qualities.

“This has helped create an innovative and performing product, which is highly breathable, thermo-regulating and, last but not least, ideal for outdoor sports activity,” the Aussie wool marketing company stated.

The Australian collection comprises polo shirts, t-shirts and shorts, inspired by the clean and classical silhouettes of the 1960s.

Australian's ATP team will be the first ever to wear the collection during The Internazionali BNL d'Italia tournament, to be held in Rome from May 4-15, 2016.

The Woolmark Company through its extensive network of relationships spanning the international textile and fashion industries highlights Australian wool's position as the ultimate natural fibre.

The Woolmark logo is one of the world's most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 24,000 woolgrowers that invests in research, development and marketing. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Textiles | On 20th Jan 2017

Xeros to focus on textile sector to develop technology

Xeros technology group plc, the developer and provider of patented...

Apparel/Garments | On 20th Jan 2017

Nine West acquiring womenswear marketer Kasper Group

US based footwear, accessories and denim company Nine West Holdings...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search