Bebe has contributed its trademarks and related intellectual property to a newly formed joint venture and has received over 50 per cent of the joint venture. Bluestar has contributed the $35 million to the newly formed joint venture that was paid to Bebe and has received under 50 per cent of the joint venture.
Bluestar will develop a wholesale domestic and international lifestyle licensing business for the joint venture and will manage its day-to-day operations.
“The strategic decision to aggressively pursue a licensing strategy allows us to capitalise on the value of our brand in all categories and channels on a global scale. We have seen significant demand from prospective licensees and expect to generate long-term, committed royalties, “said Manny Mashouf, founder, chairman of the board and CEO, Bebe. (HO)
Fibre2Fashion News Desk – India
Textiles | On 24th Mar 2017
Li & Fung Limited, the world's leader in consumer goods design,...
Apparel/Garments | On 24th Mar 2017
In a step towards using the internet to bring small businesses around ...
Very few machinery manufacturers have R&D units
Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli
‘The percentage share of printing in the global textile market is pretty...
Vidhyaa Shankar. S
A Ganapathi Chettiar
'The usage of knits is getting into the boundaries of woven fabrics'
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
"Now we can see the Russian trend in international fashion. And Russian...