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British charity launches €3.6 mn textiles project in Europe
Oct '15
British charity Wrap launched a new project on October 22 which aims to increase environmental and economic benefits by reducing the carbon, water and waste footprints of clothing in the EU, it announced on its website.

To reduce clothing waste, the European Clothing Action Plan (ECAP), a €3.6 million EU Life funded pilot project, will work with brands, retailers, manufacturers, reuse and recycling organisations, charities and consumers to design and specify products for longer life and closed loop production. It will also ensure that less clothing goes to incineration and landfill.

Wrap said the project will encourage consumers to buy less clothing and use it for longer seeks to improve innovation in resource-efficient design and service models to encourage business growth in the sector.

'The three year project involves Wrap working in partnership with Made-By, Rijkswaterstaat (part of the Dutch ministry of Infrastructure and the Environment), Danish Fashion Institute and LWARB to divert over 90 thousand tonnes per year of clothing waste from landfill and incineration across Europe by March 2019.'

To achieve this, ECAP, which is based on the principles of Wrap's Sustainable Clothing Action Plan (SCAP) in the UK, will ask signatories to the agreement to measure success against a set of ambitious targets.

ECAP will be initially active in are Denmark, Finland, Germany, Italy, Netherlands, Norway, Poland, Romania, Spain, Sweden, UK, and there are further plans to expand into other countries in Europe and Asia.

“Finding more sustainable ways to work with textiles is an area set to deliver huge benefits – both economic and environmental. To be leading on a project of this magnitude is something I am very excited about, and applying tried and tested approaches such as voluntary agreements and consumer campaigns across Europe, will really take our expertise to the next level. I look forward watching this initiative progress,” said Dr Liz Goodwin, CEO, WRAP.

Allanna McAspurn, CEO, Made-By said, “It is Made-By's mission to make sustainable fashion common practice and we are delighted to have the opportunity to use our 11 years of experience working with brands and retailers to help create a framework for sustainable fashion across Europe”.

Wrap visualizes a world where resources are used sustainably. It works in partnership with governments, businesses, trade bodies, local authorities, communities and individuals looking for practical advice to improve resource efficiency that delivers both economic and environmental benefits. (SH)

Fibre2Fashion News Desk – India

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