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Calida & Viktor&Rolf unveil Cradle-To-Cradle collection
03 Apr '20
2 min read
Pic: Calida & Viktor&Rolf
Swiss innerwear label, Calida, with luxury fashion label, Viktor&Rolf, has launched the new Cradle-To-Cradle capsule collection, named We Want A Better World. The premium stretch fibre, Roica, by the Japanese chemical company, Asahi Kasei is also used in the collection for its ability to degrade without releasing harmful substances in the test environment.
Inspired by the Woodstock generation, the series comprises underwear, pyjamas, and t-shirts for both women and men. The 100 per cent compostable design follows nature’s model of calculating resources in a healthy, efficient way.
We Want A Better World has the Cradle-To-Cradle certified certification which attest the fulfilment of high sustainable standards for environment. Made of compostable, sustainable Tencel, Lyocell, the series proudly comes also with the certification Made in Green by Oeko Tex. The capsule edition achieves such 100 per cent sustainable goal, thanks to Roica V550 the ultimate hyper-performing premium stretch sustainable yarn by Asahi Kasei, according to a press release by Asahi Kasei.
As part of the Roica Eco-Smart family, the premium stretch Roica V550, yarn offers relevant circular economy advantages linked to material health as proved by a gold level material health certificate by the Cradle-To-Cradle Product Innovation Institute for a safe and biological end of life cycle. Moreover, it proudly breaks down without releasing harmful substances under the testing environment according to Hohenstein Environmental Compatibility certification.
“The capsule collection is a unique blend of extravagance and sustainability. By working with Viktor&Rolf we are proving that high fashion and the highest standards of sustainability are not mutually exclusive. We are sending out a signal and setting new standards in sustainable fashion,” Janine Weiz-Bühler, director of brand and products at Calida.
“We Want A Better World translates perfectly our commitment for sustainable fashion. At Roica, we both engineer eco-smart and high-tech yarns as well as boost collaborations with brands and fashion houses sharing our sustainable values such as Calida and Viktor&Rolf on this project,” Hiroaki Shinohe, Roica chief marketing officer based in Germany said.
Inspired by the Woodstock generation, the series comprises underwear, pyjamas, and t-shirts for both women and men. The 100 per cent compostable design follows nature’s model of calculating resources in a healthy, efficient way.
We Want A Better World has the Cradle-To-Cradle certified certification which attest the fulfilment of high sustainable standards for environment. Made of compostable, sustainable Tencel, Lyocell, the series proudly comes also with the certification Made in Green by Oeko Tex. The capsule edition achieves such 100 per cent sustainable goal, thanks to Roica V550 the ultimate hyper-performing premium stretch sustainable yarn by Asahi Kasei, according to a press release by Asahi Kasei.
As part of the Roica Eco-Smart family, the premium stretch Roica V550, yarn offers relevant circular economy advantages linked to material health as proved by a gold level material health certificate by the Cradle-To-Cradle Product Innovation Institute for a safe and biological end of life cycle. Moreover, it proudly breaks down without releasing harmful substances under the testing environment according to Hohenstein Environmental Compatibility certification.
“The capsule collection is a unique blend of extravagance and sustainability. By working with Viktor&Rolf we are proving that high fashion and the highest standards of sustainability are not mutually exclusive. We are sending out a signal and setting new standards in sustainable fashion,” Janine Weiz-Bühler, director of brand and products at Calida.
“We Want A Better World translates perfectly our commitment for sustainable fashion. At Roica, we both engineer eco-smart and high-tech yarns as well as boost collaborations with brands and fashion houses sharing our sustainable values such as Calida and Viktor&Rolf on this project,” Hiroaki Shinohe, Roica chief marketing officer based in Germany said.
Fibre2Fashion News Desk (GK)
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