Home / Knowledge / News / Apparel/Garments / Calzedonia chooses Emana yarn for new jeans line
Calzedonia chooses Emana yarn for new jeans line
12
Mar '16
Italian brand Calzedonia has chosen Emana yarn, which incorporates bioactive minerals, which when comes in contact with the body, facilitates heat exchange, thereby boosting skin microcirculation and improves skin’s appearance.

Emana yarn has been developed by Fibras, a global business division of the Solvay Group and is manufactured and distributed exclusively in Europe by Fulgar, which is in to production of nylon and covered yarns.

Due to its composition, Emana absorbs heat from the body then returns it in the form of infrared rays, harmless and imperceptible waves of natural thermal energy which are able to stimulate microcirculation at skin level.

The clinical tests, conducted by independent cosmetic laboratories, guarantee the effectiveness of this yarn in improvement of blood microcirculation; skin becoming more elastic, firm and soft and reduction of skin imperfections.

According to an Emana press release, the Emana yarns made jeans are similar in looks to standarised jeans and need to be worn six hours a day for four weeks as tests have shown visible changes in a period of one month.

Emana further added in the press release that the properties of Emana are permanent and remain unvaried even after an unlimited number of washings because the technology is an integral part of this yarn.

“Calzedonia is a leading brand in the industry and we are pleased that it has selected the Emana yarn for some of its garments,” Renato Boaventura, president of Fibras said.

“The new Calzedonia jeans with Emana help your skin’s well-being and is a safe beauty secret for those who wear them and invisible to everyone else,” Boaventura too added.

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X