Home / Knowledge / News / Apparel/Garments / Caravan launches world web store
Caravan launches world web store
10
Nov '15
Bangalore-based Caravan Evolved Craft, the maker of evolved Indic craft products has launched its web store – www.caravancraft.com. Now shoppers across India and the world can experience its unique contemporary crafted products comprising of apparel, jewellery, decor, gifts and toys, it said in a press release.

Caravan's products combine aesthetics distilled from trend forecasts, global standards of quality and the finest craft skills that have been re-imagined, re-engineered and evolved to increase their relevance in the modern world.

The Caravan web store showcases apparels across five collections – Classic, for everyday wear to work or a smart ensemble for a visit to the movies; Ethereal, for a Sunday brunch or an easy, languid feminine expression on a date; Gypsy, for a vibrant mood or a day at the seaside; Occasion, for when you wish to dress up, but just enough; and, Neutrals, to combine for your own style expression and individuality with any of the other collections

According to the release, a very understated yet refined design language running through the entire range of décor and linen.

Speaking on the launch, Caravan CEO, Kunal R Sachdev, said: “With our own web store, customers worldwide will have access to the complete range under the label. The high interest in Caravan's evolved products from overseas visitors and those travelling from cities in India that we don't have a presence in was a big motivator behind this initiative. In line with the brand strategy to develop a new category of Evolved Indic Craft products, we have found that our range finds appeal with not just people familiar or exposed to Indian sensibilities, but with a much larger global audience. Therefore, our marketing efforts are not just limited to the diaspora but also to the mature discerning audience markets around the world.”

Caravan presently has its own stores in Bangalore, Mumbai and Pune, and will soon be opening one in Chennai.

The brand is also selectively available on Amazon.in and Myntra. It is soon going to be available to customers in USA and Europe through Amazon.com and Amazon.uk. Caravan also has presence in Zurich, Geneva and Lausanne, and is working to expand its physical presence across other global markets, the release said. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search