Home / Knowledge / News / Apparel/Garments / Cherokee debuts Tony Hawk at Sports Direct in Europe
Cherokee debuts Tony Hawk at Sports Direct in Europe
12
Jan '16
Global marketer of style-focused lifestyle brands Cherokee Global Brands has launched Tony Hawk signature clothing and accessories at retail chain Sports Direct throughout the UK and Europe.

As per a Cherokee press release, it and Sports Direct have collaborated in the development of a multi-tiered product line including t-shirts and printables, shorts, pants, sweatshirts and hats.

“The Tony Hawk launch is accompanied by a fully-integrated marketing campaign, including, social media outreach, digital content and sponsorship at the 2015 NASS Festival,” the press release said.

Henry Stupp, Cherokee Global Brand's CEO said, “We are very excited to launch the Tony Hawk brand at Sports Direct and believe that Tony's exceptional awareness and demand for Hawk-branded products will be well received.”

“Europe is a strategic market for the Tony Hawk brand and we look forward to working closely with Sports Direct to scale this important business,” he added.

The company also added that globally Tony Hawk has attracted a well-established fan base across multiple social media, including over 6 million Facebook fans, more than 4 million Twitter followers, 2.2 million Instagram followers.

Tony supports a younger generation of skaters through his Birdhouse Skateboards team and his work at the Tony Hawk Foundation.

Cherokee Global Brands has brands in its portfolio like Cherokee, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, Liz Lange, Everyday California, Sideout, Ale by Alessandra and Flip Flop Shops.

The company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 50 countries in 7,400 retail locations.

Its retail, franchise and e-commerce platform partnerships include, Target Stores, Kohl's, Sears Canada, Walmart, Argos, Sports Direct, Flip Flop Shops, RT-Mart, Pick 'n Pay, Falabella, Arvind Mills, Shufersal Ltd, etc. (AR)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search