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CPM Kids sees 20% jump in visitor numbers
04
Mar '16
Apparel trade show CPM Kids held in Moscow last week; saw a total of 19,950 visitors walking through its doors, a jump of 20 per cent over the previous event.

“Attracting attention was the kids' parade that marched into Hall 2.2 right after the CPM Kids Show every day, guiding trade visitors right to the stalls,” a press release from the organiser Igedo informed.

“This is just one of the many measures we have undertaken in order to strengthen this area and we will continue to focus on this segment,” said Christian Kasch, project director of CPM.

“Targeted visitor marketing and matching neighbourhoods at the heart of the event, offer specialist retailers a condensed overview,” Kasch added.

“The interest taken by Russian specialist retailers in children's fashion continues unabated and is also evidenced by the well-attended seminar and workshop, which entirely centred on children's fashion,” he stated.

Another highlight was the Italian Kids Catwalk shows presenting the likes of Baldinini, Bimbalò, Ferrari, Gf Ferré, Laura Biagiotti Dolls and Silvian Heach Kids.

Nicola Fusillo, sales director at Italian label Mafrat said, “Our customers are very impressed with the show as it provides information and the opportunity to make contacts afterwards.”

“We are satisfied with the business we can currently do as getting exposure here is key for us, since we believe in the Russian market,” Fusillo too stated.

The next CPM – Collections Première Moscow with the CPM Kids segment will be held at Moscow's Expocentre from August 31 to September 3, 2016.

At this show, national and international manufacturers will present their collections for the 2017 Spring/Summer season. (AR)

Fibre2Fashion News Desk – India

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