Home / Knowledge / News / Apparel/Garments / Cyber Monday tipped to draw 121 mn online holiday shoppers
Cyber Monday tipped to draw 121 mn online holiday shoppers
30
Nov '15
Online holiday shoppers this year are hoping to see deals on everything from cashmere sweaters to home décor before they decide to shop today (November 30) on Cyber Monday. According to America's National Retail Federation's Cyber Monday Expectations Survey conducted by Prosper Insights & Analytics over the weekend, 121 million (49.5 per cent) shoppers plan to shop online on Cyber Monday, down slightly from the 126.9 million who planned to participate last year. NRF's Thanksgiving weekend results showed that 103 million people shopped online over the weekend.

“Unlike ten years ago, we live in a world in which you can shop anywhere at any time. It's no longer about one day, but a season of digital deals, and savvy online shoppers are ready to see what exclusive promotions retailers have in store for Cyber Monday before they checkout,” NRF President and CEO Matthew Shay said in a press release. “Shoppers have seen promotions roll out for the past several weeks, but if the price is right on Cyber Monday, they'll definitely show up ready to spend.”

According to the survey, 29.6 million (24.4 per cent) consumers said they will use their mobile device to shop on Cyber Monday, while eight in 10 (80 per cent) said they will use their home computers to shop online. Mobile retailing continues to grow as more and more consumers rely on their smartphones and tablets to research products and find gift ideas.

In 2014, Shop.org's eHoliday survey of retailers showed that 69.1 per cent polled said they invested in optimizing their mobile websites prior to the holiday season.

“Retailers are prepared for a mobile-driven day of shopping and have optimized the mobile shopping experience to make Cyber Monday shopping easier and more dynamic for their customers,” NRF Senior Vice President and Shop.org Executive Director Vicki Cantrell said. “In addition to a more fluid experience on retailers' websites and on mobile, consumers can expect to see free shipping offers and better-than-ever programs for buy online and pick-up in store for those omnichannel shoppers.”

Seasoned online shoppers know that deals are running around the clock and 42.4 per cent of Cyber Monday shoppers had planned to shop online in the early morning, while a third (33 per cent) opted for late morning. Many consumers said they would wait until their lunch hour to shop (16.6 per cent) and more than a quarter said they would wait until early afternoon (29.5 per cent).

“Consumers watch for deals starting in the days before Thanksgiving and they save a bit of their budget to shop the deep discounts offered by their favorite retailers on Cyber Monday,” said Prosper's Principal Analyst Pam Goodfellow. “With so many consumers relying on their smartphone for everything from travel to email, the convenience of enhanced mobile shopping appeals to consumers and has changed who and where people shop. Knowing that retailers reserve some of the deepest discounts and deals on shipping for this day, consumers will be checking in throughout the day to see how the deals are shaping up.”


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X