Home / Knowledge / News / Apparel/Garments / Decathlon launches stores in Thailand
Decathlon launches stores in Thailand
30
Oct '15
French sports goods and apparel maker Decathlon opened its first store in Thailand in Bangkok on October 22. The company plans to launch four more stores in the Thai capital by the end of November, it said in a press release

People in Thailand who are particularly passionate about football, water sports, trekking, running, road biking and golf, will now have access to a wide range of technically sophisticated products available in Decathlon stores designed to help them enjoy these sports. Operational in Thailand for around 20 years with its production activities, the company has now swung its distribution arm into action.

“We're opening five stores in Bangkok, whose surface areas range from 1,700 sq m to 2,700 sq m. They're nicely spread out across the capital, including one right in the centre,” said Decathlon Thailand boss Frédéric Bichet. These stores will be exclusive retailers of Decathlon's Passion brands.

A total of 120 new team members will be joining the latest stores to serve Decathlon customers. The new members were recruited locally at sports events, at sales and retail workshops and at interviews with directors appointed to run the new stores.

Just like the business itself, these teams have a strong international flavour. Decathlon's new employees have come from Belgium, China, Romania and even Russia, looking to be part of the company's next growth phase.

“It's a great asset being able to benefit from all of these viewpoints and experiences brought to us by such international profiles,” insists Bichet, “and it's also important for the countries where these employees hail from. It's proof that it is possible to successfully run this type of international project at Decathlon.” (SH)

Fibre2Fashion News Desk - India


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X