Delta Galil takes over Puma's brand activity in Israel

As per the agreement, Delta Galil will now be in charge of all marketing, distribution and retail activities of Puma in Israel. This will include opening two new concept stores during 2016, distribution of Puma products to the various retailers and developing a new online shop.

“We are thrilled to join one of the largest performance and sportstyle brands in the world,” says Zvika Shwimmer, head of Delta Israel. “Puma is a powerful brand and it is known for its outstanding collaborations such as Arsenal F.C, Rihanna and Usain Bolt. Our new partnership allows us to be the exclusive licensor, to market and sell all Puma products in Israel.”

The new deal will be a strong addition to the Delta brands portfolio, and another step forward for Delta as a leading force in the market in Israel and worldwide.

As one of the world's leading sports brands with footwear, apparel and accessories, Puma offers both performance and sportstyle products for various categories such as football, running, golf, and motorsports. The company distributes its products in over 120 countries around the world. (RKS)

Fibre2Fashion News Desk – India