Home / Knowledge / News / Apparel/Garments / Delta Galil takes over Puma's brand activity in Israel
Delta Galil takes over Puma's brand activity in Israel
16
Oct '15
Delta Galil, a global manufacturer and marketer of private label apparel products for men, women and children, has announced that it has entered into a new license deal with German sportswear company Puma to take over all brand activity of later in Israel.

As per the agreement, Delta Galil will now be in charge of all marketing, distribution and retail activities of Puma in Israel. This will include opening two new concept stores during 2016, distribution of Puma products to the various retailers and developing a new online shop.

“We are thrilled to join one of the largest performance and sportstyle brands in the world,” says Zvika Shwimmer, head of Delta Israel. “Puma is a powerful brand and it is known for its outstanding collaborations such as Arsenal F.C, Rihanna and Usain Bolt. Our new partnership allows us to be the exclusive licensor, to market and sell all Puma products in Israel.”

The new deal will be a strong addition to the Delta brands portfolio, and another step forward for Delta as a leading force in the market in Israel and worldwide.

As one of the world's leading sports brands with footwear, apparel and accessories, Puma offers both performance and sportstyle products for various categories such as football, running, golf, and motorsports. The company distributes its products in over 120 countries around the world. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search